Deciding on a business name and logo is one of the most important things you’ll do. When you choose a name and logo for your business you are also choosing an identity. Get your family, friends and/or colleagues together for a business name brainstorming session. Your business name must be memorable – but easy to pronounce and spell: Your
Planning…no wait…thorough planning is the key to success. Opening a business without a business plan is like setting out into the middle of nowhere with no map or supplies and trying to find a specific location you’ve never been to. You have an idea where you want to go but you have no idea of
Are You A Business Consultant That Have Specialised Skills You Can Use? One of the most important aspects to consider when you want to become a Business Consultant, and in particular, a Consultancy that specialises in offering Company Registration and Related Services to clients is to appreciate the fact that the industry is very competitive.
The failure of new and existing South African businesses is a topic that has been discussed and debated for years. According to a study by The Small Enterprise Development Agency (SEDA: 2007), a subsidiary of The Department of Trade and Industry, South Africa has one of the highest failure rates of new SMEs in the
Feasible or not! Feasibility; an important component that so many new entrepreneurs fail to consider. Before you get to the stage of starting your own business, and opening your doors for the first time, there are two vital aspects that most individuals find very difficult; firstly, getting a new business idea and determining whether this new
Starting a business is a bit like moving into a new house – you are usually well prepared for the obvious expenses, but the hidden extras can break the bank. During the start-up phase of a small business, the business owner needs funds for once-off costs as well as at least six months of working
In continuing our segment on Brand Development and ‘How You Will Be Communicating With Your Customers And Build Your Brand’, we take a look this week at more components (which is free to implement in most cases) that you can include as part of your engagement with potential customers: Read More: Advertising for Small Businesses A Photographic Library of professionally
One of the most important aspects to consider when you start a new business is ‘How You Will Be Communicating With Your Customers’ and build your brand. This week we take a look at twelve (12) components (which is free to implement in most cases) that you can include as part of your engagement with potential customers.
Advertising and the concept of establishing your brand as a new Start-up Business is one of the most important methods of attracting new customers. But, it can either be a great success or a disastrous failure. Advertising can be an extremely expensive exercise, so therefore the effort and message you wish to translate need to
Where do Graduates go from here? So, you’ve completed another exam period and are now eagerly awaiting the results of your efforts. Will you pass Matric or perhaps complete that degree? Whatever your personal circumstances, chances are you will join a group of young South African Graduates and School Leavers that are all faced with
Do you have what it takes to be a successful entrepreneur? Entrepreneurship. Entrepreneur. Entrepreneurial. Unknown words to some. Dreams of becoming one to others. With 2016 upon us and many ‘would be’ entrepreneurs contemplating entering the unknown world of entrepreneurship, it is perhaps a good idea to take a different look at What Makes An Entrepreneur. Sure
With the end of 2015 almost upon us and operations winding down for most small businesses, most entrepreneurs will be faced with the question: “What can I do different in 2016 to attract and retain customers”? Whether B2B or B2C, I believe passionately that good marketing essentials are the same. We all are emotional beings