The Power Of Referrals

According to the Business Dictionary, Word of Mouth (Referral) Marketing is: Oral or written recommendation by a satisfied customer to the prospective customers of a good or service. Considered to be the most effective form of promotion, it is also called word of mouth advertising which is incorrect because, by definition, advertising is a paid and non-personal

Are You Entering The Food And Beverage Industry? Here Are Some Of The Latest Trends

The Food and Beverage Industry is becoming more competitive with each passing year. The consumer is demanding more and new entrants are offering different approaches to marketing their products. A new era in personalisation is dawning due to the expansion of online and mobile food shopping. As more consumers find modern life to be hectic and

Art Industry Focus: Free Market Research To Help New Art Galleries

The ways that buyers access and purchase art have changed significantly over the last 20 years.  In 2016, the most recent year for audited results, global art sales were between US$45 and US$57 billion. Art fairs alone generated US$13.3 billion in sales in 2016, up 5% year-on-year and 57% since 2010, according to the 2017 Art

investors

The Top 10 Questions That Investors Will Ask You When You Present Your Business Plan

Entrepreneurs need to be prepared when pitching their start-up companies to investors by anticipating the questions they will receive. Presenting to potential investors will involve as little as 10 questions and as much as 100 questions. We have focused on the Top 10 Most Common and Most Difficult Questions that entrepreneurs can expect when presenting