Beyond The Business Plan

Is it all doom and gloom when starting a business or is there a silver lining?  Creating a new business is a process fraught with difficulty and failure and many businesses fail in the first twelve months of trading. Most businesses operate in competitive markets: They have to compete against and out manoeuvre competitors in

Implementing A Marketing Plan

Behaviour precedes belief – that is, most people must engage in behaviour before they accept that it is beneficial; then they see the results, and then they believe that it is the right thing to do….implementation precedes buy-in; it does not follow it.” Douglas B. Reeves Speak to any prospective entrepreneur and even existing business owners