Deciding on a business name and logo is one of the most important things you’ll do. When you choose a name and logo for your business you are also choosing an identity. Get your family, friends and/or colleagues together for a business name brainstorming session. Your business name must be memorable – but easy to pronounce and spell: Your
Are You A Business Consultant That Have Specialised Skills You Can Use? One of the most important aspects to consider when you want to become a Business Consultant, and in particular, a Consultancy that specialises in offering Company Registration and Related Services to clients is to appreciate the fact that the industry is very competitive.
Feasible or not! Feasibility; an important component that so many new entrepreneurs fail to consider. Before you get to the stage of starting your own business, and opening your doors for the first time, there are two vital aspects that most individuals find very difficult; firstly, getting a new business idea and determining whether this new
In continuing our segment on Brand Development and ‘How You Will Be Communicating With Your Customers And Build Your Brand’, we take a look this week at more components (which is free to implement in most cases) that you can include as part of your engagement with potential customers: Read More: Advertising for Small Businesses A Photographic Library of professionally
One of the most important aspects to consider when you start a new business is ‘How You Will Be Communicating With Your Customers’ and build your brand. This week we take a look at twelve (12) components (which is free to implement in most cases) that you can include as part of your engagement with potential customers.
Advertising and the concept of establishing your brand as a new Start-up Business is one of the most important methods of attracting new customers. But, it can either be a great success or a disastrous failure. Advertising can be an extremely expensive exercise, so therefore the effort and message you wish to translate need to
With the end of 2015 almost upon us and operations winding down for most small businesses, most entrepreneurs will be faced with the question: “What can I do different in 2016 to attract and retain customers”? Whether B2B or B2C, I believe passionately that good marketing essentials are the same. We all are emotional beings
As a small business, you have dreams of taking the world by storm. But, without stating the obvious, not all companies will become the next Facebook, Apple or Naspers. Product companies like Apple are super cool; they keep their loyal supporters on the edge of their seats in anticipation of the next new, innovative product. Service
So you are ready to start your own business? You’ve brainstormed your business idea, spoken to friends and family about your plans and are ready to leave your full time job to work for yourself and start realising your dreams. So, having read numerous books, blogs and articles on entrepreneurship you are standing on the
I Want It My Way Or No Way Instant research results via Google as opposed to sitting in a library, drinking a warm cup of coffee and taking the time to enjoy the serenity of paging through a book to accumulate the knowledge you seek. Instant meals as opposed to learning by trial and error
Is it all doom and gloom when starting a business or is there a silver lining? Creating a new business is a process fraught with difficulty and failure and many businesses fail in the first twelve months of trading. Most businesses operate in competitive markets: They have to compete against and out manoeuvre competitors in
“The best start-ups generally come from somebody needing to scratch an itch.” Michael Arrington, TechCrunch Founder and Co-editor Whenever meeting new or existing entrepreneurs, you are bound to hear the term ‘Business Model’ somewhere in the conversation. But just what is a business model? Which ones work best and why? How do you know