Brand Development For SMEs – Volume 1

One of the most important aspects to consider when you start a new business is ‘How You Will Be Communicating With Your Customers’ and build your brand. This week we take a look at twelve (12) components (which is free to implement in most cases) that you can include as part of your engagement with potential customers.

Advertising for Small Businesses

Advertising and the concept of establishing your brand as a new Start-up Business is one of the most important methods of attracting new customers. But, it can either be a great success or a disastrous failure. Advertising can be an extremely expensive exercise, so therefore the effort and message you wish to translate need to

12 Months A Year = 12 Free Marketing Tips

With the end of 2015 almost upon us and operations winding down for most small businesses, most entrepreneurs will be faced with the question: “What can I do different in 2016 to attract and retain customers”?  Whether B2B or B2C, I believe passionately that good marketing essentials are the same. We all are emotional beings

Service Businesses Can Be Innovative Too

As a small business, you have dreams of taking the world by storm. But, without stating the obvious, not all companies will become the next Facebook, Apple or Naspers. Product companies like Apple are super cool; they keep their loyal supporters on the edge of their seats in anticipation of the next new, innovative product. Service

The Misconceptions Of Starting And Running Your Own Business

So you are ready to start your own business? You’ve brainstormed your business idea, spoken to friends and family about your plans and are ready to leave your full time job to work for yourself and start realising your dreams. So, having read numerous books, blogs and articles on entrepreneurship you are standing on the

Creating An Entrepreneurial Spirit In South Africa’s Youth

I Want It My Way Or No Way Instant research results via Google as opposed to sitting in a library, drinking a warm cup of coffee and taking the time to enjoy the serenity of paging through a book to accumulate the knowledge you seek. Instant meals as opposed to learning by trial and error

Beyond The Business Plan

Is it all doom and gloom when starting a business or is there a silver lining?  Creating a new business is a process fraught with difficulty and failure and many businesses fail in the first twelve months of trading. Most businesses operate in competitive markets: They have to compete against and out manoeuvre competitors in

Top Business Models For Your New Start-Up

“The best start-ups generally come from somebody needing to scratch an itch.” Michael Arrington, TechCrunch Founder and Co-editor   Whenever meeting new or existing entrepreneurs, you are bound to hear the term ‘Business Model’ somewhere in the conversation. But just what is a business model? Which ones work best and why? How do you know

Implementing A Marketing Plan

Behaviour precedes belief – that is, most people must engage in behaviour before they accept that it is beneficial; then they see the results, and then they believe that it is the right thing to do….implementation precedes buy-in; it does not follow it.” Douglas B. Reeves Speak to any prospective entrepreneur and even existing business owners

How To Conduct Market Research On A Limited Budget

Question: I am in the process of starting my own business. Part of this process is writing a business plan to present to potential investors, which should include reliable market research. My business is a new Female Clothing Boutique selling bespoke garments, handbags and shoes. I am not sure how to do market research on

The Top 10 Mistakes Made By Start-Up Companies And Entrepreneurs

So you decide to startup a business. You have an idea. Let’s say you want to be a carpenter. You print some brochures, some business cards, and take out an ad in the Yellow Pages. You pay R8,000 for a website and a domain name that tells everyone about your amazing credentials and experience. You