These days, your website can get lost in a jungle of Social Media Influencers and Brand Ambassadors. We see individuals and companies on various social media channels with a hundred thousand followers and wonder, how will my social media efforts ever compare? Gone are the days of cold calling, leaving brochures or company profiles at
According to the Business Dictionary, Word of Mouth (Referral) Marketing is: Oral or written recommendation by a satisfied customer to the prospective customers of a good or service. Considered to be the most effective form of promotion, it is also called word of mouth advertising which is incorrect because, by definition, advertising is a paid and non-personal
Have you not yet launched a blog for your business? What are you waiting for? If it’s justification you need, then look no further. If you run a small business, chances are you are wondering if blogging is worth the time and effort. The short answer is a resounding YES! Blogging on a frequent basis is a
Getting clients and prospects to engage with your start-up business is like learning a new language. It doesn’t simply just happen over a weekend. It takes time and practice to truly become fluent in speaking the “marketing language” of your clients. So what different dialects should you include in your start-up company’s marketing language to
Creating great new business ideas is not a very difficult task to overcome, but what if you do not have a creative bone in your body? The next time you are struggling to come up with a new idea, try the following: 1.) Shopping: Next time you go shopping, examine some of the products in
Let’s face it. Running a new business is extremely challenging and competitive. You need every opportunity to attract potential customers to your business. But for some unknown reason, customers are just not buying from you. Why? Here are the ten most likely reason potential customer are not buying your products or services: 1. Potential customers
Nearly every business has felt an impact from the recession. There has been no escaping. A few weeks ago, the word ‘recession’ were used in nearly every newspaper and online news… South Africa is in a technical recession. Nearly every day we as South Africans are inundated with negative news on both the economic and
Adventure tourism involves exploration or travel to remote exotic areas. It includes unique and challenging experiences during the vacation, in which travelers interact with local populations and connect with their core values. Adventure travel is a kind of niche tourism, which includes numerous activities such as caving, motorcycling, climbing, cycling, hiking, hunting, rafting, and others.
Consumers now more than ever feel they need a stronger connection with the companies they engage in business. Branding and business representation are imperative in today’s market. How you come across and are perceived are more important than just a logo and a tag line. There’s no denying consumers crave a deeper connection with the
Despite having a great idea for a new product or cutting-edge service, many aspiring business owners find themselves asking, “Am I ready?” Considering just how much there is to accomplish when launching any business – protecting your idea, figuring out the proper compliance and licensing, getting the right office space, structuring, hiring staff, figuring out how much
An entrepreneur’s life is tough and unpredictable. Often, you are faced with many doubts, fears, and challenges. At times, you even find yourself moving from challenge to challenge, and perhaps facing another problem just as you resolved an earlier problem. Against this backdrop, having a mentor on board your business venture can benefit you enormously.
Customer service is a term that most companies reflect in their mission statements, yet, exceptional customer service is arguably one of the concepts that is seldom experienced by customers. Customer service – to thousands of employees and employers in South Africa – is as foreign a term as trying to read and understand hieroglyphics. From receiving