Consumers now more than ever feel they need a stronger connection with the companies they engage in business. Branding and business representation are imperative in today’s market. How you come across and are perceived are more important than just a logo and a tag line. There’s no denying consumers crave a deeper connection with the
Despite having a great idea for a new product or cutting-edge service, many aspiring business owners find themselves asking, “Am I ready?” Considering just how much there is to accomplish when launching any business – protecting your idea, figuring out the proper compliance and licensing, getting the right office space, structuring, hiring staff, figuring out how much
An entrepreneur’s life is tough and unpredictable. Often, you are faced with many doubts, fears, and challenges. At times, you even find yourself moving from challenge to challenge, and perhaps facing another problem just as you resolved an earlier problem. Against this backdrop, having a mentor on board your business venture can benefit you enormously.
Customer service is a term that most companies reflect in their mission statements, yet, exceptional customer service is arguably one of the concepts that is seldom experienced by customers. Customer service – to thousands of employees and employers in South Africa – is as foreign a term as trying to read and understand hieroglyphics. From receiving