Consumers now more than ever feel they need a stronger connection with the companies they engage in business. Branding and business representation are imperative in today’s market. How you come across and are perceived are more important than just a logo and a tag line. There’s no denying consumers crave a deeper connection with the
JTB Consulting deals with hundreds of clients every year that are planning to start a new business. One of the major headaches most of our clients face is the lack of reliable, up-to-date, and available market research into the industry and market they wish to enter. Fortunately, an integral part of JTB Consulting’s Solution is the provision
So… You are ready to start a new business but are contemplating whether you need a Business Plan. Perhaps one of your friends advised you to write one but you are wondering whether it will just be a waste of valuable time? With the increase in the rate of competition and the high failure rate of
The failure of new and existing South African businesses is a topic that has been discussed and debated for years. According to a study by The Small Enterprise Development Agency (SEDA: 2007), a subsidiary of The Department of Trade and Industry, South Africa has one of the highest failure rates of new SMEs in the
As a small business, you have dreams of taking the world by storm. But, without stating the obvious, not all companies will become the next Facebook, Apple or Naspers. Product companies like Apple are super cool; they keep their loyal supporters on the edge of their seats in anticipation of the next new, innovative product. Service
So you are ready to start your own business? You’ve brainstormed your business idea, spoken to friends and family about your plans and are ready to leave your full time job to work for yourself and start realising your dreams. So, having read numerous books, blogs and articles on entrepreneurship you are standing on the
Okay. So you have a great idea for a new business. Maybe you’ve even invented something that’s extremely mind-blowing and life-changing! Now it’s time to make sure you have all your bases covered so you can get started attracting customers and making money! Logo Designed – Check! Website Built – Check! Social Media Pages Up and Running – Check!
Everyone knows the saying that there are only two things of which we are certain in life: “In this world nothing is certain but death and taxes.” History tells us that this saying originates more than 220 years ago. American-born Benjamin Franklin was a statesman, scientist, and writer who frequently corresponded with the prominent international