How Social Media Can Boost Your Website Visits

These days, your website can get lost in a jungle of Social Media Influencers and Brand Ambassadors. We see individuals and companies on various social media channels with a hundred thousand followers and wonder, how will my social media efforts ever compare? Gone are the days of cold calling, leaving brochures or company profiles at

The Power Of Referrals

According to the Business Dictionary, Word of Mouth (Referral) Marketing is: Oral or written recommendation by a satisfied customer to the prospective customers of a good or service. Considered to be the most effective form of promotion, it is also called word of mouth advertising which is incorrect because, by definition, advertising is a paid and non-personal

What Makes a Business Idea Grow?

There is so much talk about growth! What is the most important ingredient in ensuring growth? Let JTB Consulting (Just in Time Business Consulting) help you grow. Whether you have an existing business or whether you are a startup. Let us be part of your “growth journey”. #peoplemakeideasgrow #wemakepeoplegrow #makethingsbetter #JUSTSTART #startinganewbusiness #entrepreneurs #startups

Are You Entering The Food And Beverage Industry? Here Are Some Of The Latest Trends

The Food and Beverage Industry is becoming more competitive with each passing year. The consumer is demanding more and new entrants are offering different approaches to marketing their products. A new era in personalisation is dawning due to the expansion of online and mobile food shopping. As more consumers find modern life to be hectic and

Poultry Industry Focus: Free Market Research To Help Emerging Poultry Farmers

The poultry industry consists of three separate sectors: (1) The day-old chick supply industry (2) The broiler industry, and (3) The egg industry. Overview: Broiler chickens are raised for meat i.e. fresh, frozen or value added (e.g. chicken fingers, saucy steaklets or polony). Egg layers or dual-purpose chickens are used for the production of eggs (they are lighter in weight

What Is The Point Of A Financial Model?

Short and simple answer… To tell the story about your business with math. A great financial model isn’t just a spreadsheet: it’s an outline of your fundamental business model that can be used to understand your business. A lot of stakeholders tend to say that financial models are irrelevant for start-up companies. I agree that financial

Personal Branding Mistakes To Avoid

Consumers now more than ever feel they need a stronger connection with the companies they engage in business. Branding and business representation are imperative in today’s market.  How you come across and are perceived are more important than just a logo and a tag line. There’s no denying consumers crave a deeper connection with the

Managing Your Business Through Tough And Uncertain Economic Times

Uncertainty, especially economic uncertainty remains at the top of mind for most South African businesses. Perhaps now is an ideal time to look at ways you can successfully manage your business through these uncertain times. When times are good and product is moving, companies can run a little blind. It is not unusual to discover

Craft Beer Industry Focus: So You Want To Start A Craft Brewery?

We deal with hundreds of clients every year that are planning to start a new business. One of the major headaches most of our clients face is the lack of reliable, up-to-date, and available market research into the industry and market they wish to enter. Fortunately, an integral part of JTB Consulting’s Solution is the

A Mentor For Your Business … Is It Really Necessary?

An entrepreneur’s life is tough and unpredictable. Often, you are faced with many doubts, fears, and challenges. At times, you even find yourself moving from challenge to challenge, and perhaps facing another problem just as you resolved an earlier problem. Against this backdrop, having a mentor on board your business venture can benefit you enormously.

Are You Afraid Of ‘Con-Artists’ And ‘Scam Consultants’ Operating In South Africa?

Dear Entrepreneur and Business Owner, Having a new business idea is great! But, without a business plan, or using a generic cookie cutter business plan template, a business is essentially rudderless, and day-to-day activities are likely to be haphazard and reactive. Unfortunately, there are a number of “Business Plan Consultants” that promise the world when

Customer Service: The True Cost Of Bad Service In South Africa

Customer service is a term that most companies reflect in their mission statements, yet, exceptional customer service is arguably one of the concepts that is seldom experienced by customers. Customer service – to thousands of employees and employers in South Africa – is as foreign a term as trying to read and understand hieroglyphics. From receiving