In a world full of fake news, half-truths, scam artists, snake oil salesmen, the question that I often get is “How do you deal with people who copy your work?” How do you deal with people who steal your idea? How do you approach a copycat? I know, it’s likely you want to take them out back
Deciding on a business name and logo is one of the most important things you’ll do. When you choose a name and logo for your business you are also choosing an identity. Get your family, friends and/or colleagues together for a business name brainstorming session. Your business name must be memorable – but easy to pronounce and spell: Your
One of the most important aspects to consider when you start a new business is ‘How You Will Be Communicating With Your Customers’ and build your brand. This week we take a look at twelve (12) components (which is free to implement in most cases) that you can include as part of your engagement with potential customers.