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Business Plan Writing 2.0 – Time for a New Approach?

Business Plan Writing 2.0 – Time for a New Approach?

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Lately, I’ve been rethinking Business Plans. Rethinking the role of a Business Plan Writer. On the one hand – in the consulting, finance, investor and academic world – what is meant by a Business Plan is a fairly comprehensive research project. It includes a thorough analysis of issues including customers, markets, competitors, pricing, marketing strategies, risks, with detailed multi-paged financial projections looking three- to five years into the future as a conclusion. For this type of Business Plan, management works on it for months or hires a Business Plan Consultant to do it for them. Either way, it’s not unusual to invest a hundred hours or more into creating it.

On the other hand, in most of the business world, what is generally meant by a Business Plan is a brief written statement indicating goals and overall steps for achieving those goals. The goals might relate to customers, sales, units sold, profits, and facilities.  It looks out a year, maybe two into the future. This Business Plan is something the owner or management puts together in a few meetings and then gets updated every year or two.


The comprehensive Business Plan isn’t all that practical for small businesses. Generally, they lack the time or Rands to do all that work, however valuable it might be to do so.

Moreover, the brief Business Plan can be very superficial. Even to the point that it does little more than set ambitious goals with minimal guidance on what to do when the business encounters those pesky potholes in the road. Most importantly, the brief Business Plan will not be enough to present to investors. It does not contain all the information needed by these funders and investors. A Business Plan presented to the IDC looks different from a Business Plan offered to an investment bank or VC.


For now, I’m calling it the Business Model Navigator/Pitch Deck Hybrid Business Plan.

Keep it short and on point, but still useful. It involves doing “Just Enough” and “Just in Time” research, projections and analysis into “Just the Right Areas” that will matter for achieving success within the business. The “Just Enough” provides its findings within a 3-page Business Model Summary. Then, a 2-page Financial Projections Summary and then finally, a 5-Page Pitch that incorporates all the other essential facets, e.g. management experience, target market, competitors and market size.

  1. Can this offer the best of both worlds? It just might.
  2. Will it attract investors? I don’t know, but I do know they’re more likely to read this version of a Business Plan than the 100-page variation.
  3. Will it be more affordable to new entrepreneurs? Most definitely!

Your thoughts?

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Established in 2006, we have successfully written more than 12,500 Professional Business Plans for clients across 25 countries. As South Africa’s Leading Business Plan Company, we are confident that we would be able to assist you too. Kindly note that we also offer “Investor Pitch Decks”, “Excel-based Financial Models”, and “Proposal/Tender Writing Services” in addition to our Custom Business Plan Writing Service. Please visit our Services page for more information.

We look forward to being of service to you. Please feel free to contact our Founder, Dr Thommie Burger, on +27 79 300 8984 should you have any questions. He is also available via email and LinkedIn.

JTB – Your Business Planning Partner.

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