Bespoke Restaurant
BUSINESS TYPE Restaurant
STAGE OF BUSINESS Existing
INDUSTRY OF OPERATION
- Restaurant
- Food Services
- Travel and Tourism
COUNTRY/REGION/CITY Cape Town
PURPOSE OF BUSINESS PLAN
- Business Loan Application
- Strategic Plan detailing a Growth- and Expansion Strategy to the Company’s Shareholders
LOAN AMOUNT R3.2 million
PROJECT OVERVIEW
The restaurant is a start-up company that will be operating a bespoke ‘Restaurant Concept’ in the Northern Suburbs of Cape Town. The company will cater for Private Individuals and Corporate Clients alike. With a focus on the upper LSM categories and individuals with discerning tastes, the restaurant will successfully penetrate the domestic higher income market and international tourist market with a unique concept and bespoke dishes. The company’s distribution and marketing will see it target the Department of Tourism, SA Tourism, Cape Town Tourism, Wine Suppliers, International Tourism Bodies, Travel Agents and Tourism Bodies, Accommodation Service Providers, Corporate Companies, Government Institutions and Domestic- and International Consulates/Embassies.