Business Plan Consultants South Africa

Feasibility study consultants in South Africa and international markets.

Independent commercial, market, financial and operational feasibility studies for businesses, projects, expansions and major investment decisions.
JTB Consulting tests whether the evidence supports proceeding before substantial capital, funding or professional costs are committed.
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Feasibility Studies
Museum exhibit diorama showing the same project under green Go, amber Conditional Go and red No-Go feasibility outcomes.

What Is a Feasibility Study?

A feasibility study is an independent assessment used to determine whether a proposed business, project, expansion or investment is commercially, financially and operationally viable before the decision to proceed is made.

The purpose is not to prove that an idea will work. It is to determine whether the available evidence supports the opportunity, identify what could prevent it from succeeding, establish how much capital may actually be required, and determine whether the project should receive a Go, Conditional Go or No Go recommendation.

JTB Consulting provides independent feasibility study services for startups, established businesses, corporate project sponsors and investors evaluating a wide range of strategic and investment decisions, including launching a new business, expanding an existing operation, establishing a new division or facility, entering a new market, developing a new product or service, committing significant capital expenditure, preparing for bank, DFI or investor funding, testing a project before developing the full business plan, validating an existing business plan or funding case, and determining whether a proposed investment should proceed at all.

The first question is not always: “How do we fund this?”

Sometimes it is: “Should we do it in the first place, and under what conditions?”

That principle is central to JTB’s current feasibility methodology. Your independent DFS quotation expressly positions the work as an evidence-led assessment that determines whether the business or project should proceed, what must be addressed before funding and whether the commercial case warrants further development.

What does a JTB Consulting feasibility study assess?

JTB Consulting tests whether a proposed business, project, expansion or investment is commercially, financially and operationally viable before significant capital or resources are committed.

The precise scope is tailored to the project, but typically covers four core areas:

Market and Commercial Feasibility

We assess the industry, target market, customer demand, competitors, pricing, market opportunity and commercial assumptions supporting projected revenue, customer acquisition and the overall viability of the proposed project.

Financial Feasibility

We assess revenue potential, operating costs, CAPEX, working capital, funding requirements, profitability, cash flow, break even and the ability to meet financing obligations, testing existing projections where appropriate.

Operational and Implementation Feasibility

Operational and Implementation Feasibility We assess whether the project can realistically be implemented and operated, including capacity, location, infrastructure, suppliers, staffing, equipment, processes and critical operational dependencies affecting execution.

Funding, Risk and Project Readiness

We assess the proposed use of funds, funding logic, commercial and financial risks, regulatory considerations, information gaps and matters requiring resolution before implementation, investment or funder review and final project approval.

The objective is simple

: identify the weaknesses before capital is committed or the funder finds them.
JTB Consulting | Feasibility Studies | Feasibility Studies Go No Go Control Panel

Go, Conditional Go or No-Go

Every JTB feasibility study is designed to support a practical decision, not simply produce another report.
The final assessment leads to one of three outcomes:

Go

The available evidence supports proceeding to the next stage, which may include detailed financial modelling, business planning, funding preparation or implementation.

Conditional Go

The project appears potentially viable, but specific commercial, financial, operational or funding conditions should be addressed before proceeding.

No-Go

The evidence does not currently support proceeding in the project’s existing form. The opportunity may need to be stopped, redesigned, re-scoped or reassessed.

JTB Consulting is the first choice of serious entrepreneurs.

Gain a competitive advantage with JTB Consulting’s market research services.

By leveraging our expert market analysis, you can improve the competitive nature of your business, make informed strategic decisions, and significantly reduce financial risks. Don’t leave your business success to chance—partner with JTB Consulting to access the industry insights that drive growth and profitability. Get in touch with us today to discover how our tailored market research services can support your business venture!

Our clients are very impressed. See what they have to say about us.

These written testimonials are examples of the client feedback we have received.

Be sure to visit our LinkedIn profile for Professional Recommendations and our Google business profile for 5-Star Reviews received from past clients.

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Did you know?
Businesses that leverage market research are 35% more likely to succeed in their industry.

According to a recent study, companies that invest in comprehensive market analysis experience higher growth ratesand improved customer retention. In fact, data-driven decision-making can boost profitability by up to 20%, giving businesses a significant competitive edge.

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