The company is a newly established entity that will operate within the Cable Manufacturing Industry. The shareholders and management team have extensive experience operating in this industry and it is this combined experience, combined with a proven market opportunity that will see the company establish itself as a leading majority black-owned enterprise. The company will be engaged in supplying specialised cables to its target market segments. These specialised products will include Instrumentation and Control Cables, Mining Cables, Railway Cables and Cables to companies such as Eskom and Transnet. At the time of compiling this business plan, the company has already secured a distribution agreement, which will see it produce and supply up to 70% of its total production capacity to this client. The distribution agent (client) has its own sales team and has established clients as well as substantial experience in and knowledge of the Cables Manufacturing Industry.