A Custom and Bankable Private School Business Plan for Gauteng’s Education Future.
To compile this Private School Business Plan, the client envisioned a premium day school offering Grade R–12, with a curriculum that combines the South African CAPS system and global best practices. With rising demand for quality private education in the Johannesburg North region, the school aimed to launch with 300 learners and expand to 800 over a 10-year horizon.
JTB was appointed as the lead advisor to deliver a full suite of strategic documents, including a 10-year private school financial model Excel, school market research, a private school investor pitch deck, and a customised school feasibility study in South Africa.
From the outset, the project showed promise. The proposed school site was strategically located near affluent residential zones, underserved by high-quality educational options. Demographic studies showed a surge in middle- and upper-income households seeking private alternatives to overcrowded public schools. Initial concept models projected enrolment starting at 300 learners, scaling to 800 over a 10-year period — aligning with the forecasted growth of the suburb and demand for reputable schools.