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Solar Business Plan, Feasibility Study and Financial Model for South Africa

Solar Business Plan, Feasibility Study and Financial Model for South Africa
Categories Energy

Business Type

Utility-Scale Solar PV Power Plant

Location

South Africa

Funding Received

R250 million

Bankable Solar Business Plans for South African PV Projects with Proven Funding Outcomes - Case Study by JTB Consulting
Stage of Business
Pre-Startup Planning
Business Plan Writing, Business Valuation, Financial Projections and Financial Modelling, Investor Pitch Decks, Market Research and Analysis, Feasibility Studies
30 year solar financial modelPPA solar business plansolar business plansolar feasibility studysolar financial modelsolar market researchutility-scale solar business plan
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Overview

Bankable Solar Business Plans for South African PV Projects with Proven Funding Outcomes.

This case study showcases how a professionally prepared solar business plan, feasibility study and solar financial model supported the successful securing of approximately R250 million in project funding for a South African solar PV development.

Developing a successful solar PV project in South Africa requires more than a concept. It demands a professionally prepared solar business plan supported by robust solar market research, a bankable solar feasibility study, and a defensible solar financial model. JTB Consulting specialises in end-to-end solar project planning, helping developers, investors, and project sponsors evaluate viability, secure funding, and move confidently from feasibility to implementation. Our work aligns with the expectations of banks, DFIs, investors, and regulators operating in the South African renewable energy market.

The client — a private clean energy developer in the Northern Cape — approached JTB Consulting to support the rollout of a utility-scale solar PV power plant under a confirmed Power Purchase Agreement (PPA). With a funding target of R250 million, the project required a world-class solar business plan that was compelling enough to attract both international and local investors.

JTB was engaged to deliver a turnkey solution that combined a solar feasibility study, investor pitch deck, custom financial modelling, and market research — all carefully aligned with the project’s PPA structure, long-term tariff forecasts, and financial close requirements. The client’s vision was not just to access funding, but to prove the bankability and strategic relevance of the solar project in South Africa’s evolving energy landscape.

JTB Consulting has extensive experience delivering solar business plans, solar feasibility studies, and financial models for commercial and utility-scale solar PV projects across South Africa. Each engagement integrates four critical components: market-driven solar market research, technical and commercial feasibility analysis, funding-ready financial modelling, and an investor-aligned business plan narrative.

Our approach ensures that solar projects are not only technically viable but also commercially sustainable. This includes evaluating demand for solar PV installations, analysing competitive dynamics, assessing tariff structures, and modelling project returns under multiple scenarios. The result is a decision-ready solar business plan that withstands due diligence and supports funding applications.

The purpose of the engagement was to create a funding-ready solar business plan supported by a 30-year financial model for solar startup financing and a full solar feasibility study tailored to the requirements of DFIs, banks, and equity partners.

With the project located in a high-radiation zone and backed by a PPA with a commercial buyer, the client needed documents that would demonstrate project viability, pricing competitiveness, and long-term sustainability — especially given the utility-scale nature of the investment.

JTB also had to ensure the solution would be suitable for renewable energy feasibility studies in Africa, especially those submitted under South Africa’s REIPPPP or private-sector tenders. The resulting deliverables — including a strategic solar market research report and a visually engaging solar investor pitch deck — positioned the client for multiple funding avenues.

The client approached JTB Consulting with an ambitious yet strategic goal: to raise R250 million in funding for a utility-scale solar PV project under a Power Purchase Agreement (PPA) with a national energy buyer. Their primary objective was to develop a fully compliant, investor-ready documentation suite — centred around a solar business plan, supported by a solar feasibility study, and articulated through a powerful solar investor pitch deck.

To meet this goal, the client needed to:

  • Secure investment through a professionally developed PPA solar business plan with strong financial and operational fundamentals

  • Demonstrate long-term sustainability using a 30-year solar financial model tailored for startup project financing and PPA-driven cash flow modelling

  • Produce a persuasive investor pitch deck for use with DFIs, family offices, commercial banks, and renewable energy funds

  • Validate market and pricing assumptions through a detailed solar feasibility study and customised solar market research on the renewable energy sector in South Africa and Sub-Saharan Africa

While the opportunity was promising, several critical challenges stood in the way of achieving funding readiness:

  • A lack of reliable, investor-approved benchmarks for solar energy feasibility in Africa, especially for emerging-market projects in the Northern Cape.

  • The need to present a fully integrated utility-scale solar business plan, incorporating technical, legal, environmental, and financial perspectives — each compliant with international investment standards.

  • Aggressive timelines from funders and project sponsors, requiring a compressed delivery schedule for all documents — from financial model to business plan and investor materials.

To overcome these barriers and position the project for investment, JTB designed and delivered a turnkey strategy-to-funding solution, comprising:

  1. A detailed, bankable solar business plan incorporating PPA pricing models, inflation-adjusted revenue forecasts, grid connection strategy, and O&M cost structuring.
  2. A robust 30-year custom solar financial model, developed in Excel, with full integration of debt/equity scenarios, IRR analysis, DSCR tracking, and long-term capex planning.
  3. A region-specific solar feasibility study, grounded in actual irradiance, land acquisition, and permitting data for the Northern Cape.
  4. Market research that mapped competitor projects, grid demand forecasts, and national energy policy alignment — feeding into a compelling solar market research report.
  5. A high-impact solar investor pitch deck, visually articulating project value, team credentials, return profiles, and alignment with investor mandates.

JTB’s support enabled the client to submit a fully investor-compliant funding pack to three potential capital partners — including a South African infrastructure fund, a European DFI, and a family office specialising in renewable energy. Notable outcomes included:

  • Positive response from two funders during pre-screening due diligence.

  • Strong interest expressed in the utility-scale solar business plan, particularly the clarity of the 30-year solar financial model.

  • The client secured a Letter of Interest from a development fund, advancing to the next phase of project appraisal.

  • All documents were delivered ahead of the funder deadline, demonstrating JTB’s reliability under pressure.

This case proves that success in the solar sector is not just about irradiance and engineering — it’s about packaging the opportunity for investors. By combining a solar business plan, detailed feasibility, clear market research, and a custom financial model, JTB positioned the client as a credible, funding-ready developer.

Solar Business Plan and Feasibility – Frequently Asked Questions


1. How to write a solar business plan for a startup in South Africa?

A solar business plan for a startup in South Africa must clearly define the project scope, target market, regulatory context, and funding objective. It should combine structured solar market research, a practical solar feasibility assessment, and a defensible solar financial model. This includes analysing electricity demand, tariffs, grid access, capital costs, operating expenses, and funding structures. For startups, credibility is critical, as funders scrutinise assumptions closely. A professionally prepared solar business plan demonstrates commercial logic, risk awareness, and financial viability. In practice, startups that integrate feasibility, market research, and financial modelling significantly improve investor and lender confidence.


2. How to conduct a competitive analysis for a solar business plan in South Africa?

Conducting a competitive analysis for a solar business plan in South Africa involves identifying existing solar developers, IPPs, EPC firms, and alternative energy providers operating in the same market. This analysis forms part of broader solar market research and evaluates project scale, pricing models, technology choices, geographic coverage, and grid access. It should also assess barriers to entry, procurement frameworks, and regulatory constraints. A robust competitive analysis helps position the project realistically and supports tariff and revenue assumptions. When incorporated into a solar feasibility study, it strengthens the overall business plan and improves funder confidence.


3. How do I write an executive summary for a solar farm business plan?

An executive summary for a solar farm business plan should provide a concise, decision-focused overview of the project without being overly technical. It must summarise the key findings from the solar feasibility study, headline insights from solar market research, and core outputs from the solar financial model. This includes project capacity, location, funding requirements, expected returns, and key risks. Most investors and lenders read the executive summary first, and sometimes exclusively. A strong executive summary clearly communicates viability and directs readers to the supporting analysis, making it one of the most critical sections of the solar business plan.


4. What financial models should I use for a solar farm project plan?

A solar farm project plan requires a fully integrated solar financial model that links capital expenditure, operating costs, financing structure, and revenue assumptions into one coherent framework. The model should calculate key metrics, including IRR, NPV, DSCR, equity returns, and payback periods, across multiple scenarios. This level of modelling supports both solar feasibility analysis and funding discussions. Using a robust solar financial model allows project sponsors to test tariff sensitivity, cost overruns, and financing terms before committing capital. In practice, professionally built models significantly improve decision quality and lender confidence. You can buy a 30-Year Solar Financial Model Template in Excel, Pre-Built by Best Financial Models.


5. Which software tools can help create a solar farm business plan?

Creating a solar farm business plan typically requires a combination of documentation tools and advanced financial modelling software. Excel remains the preferred platform for solar financial models due to its transparency, flexibility, and widespread acceptance among banks and investors. While specialist modelling tools exist, Excel-based solar financial models (such as those available from Best Financial Models) provide complete visibility into assumptions and calculations. This is critical for feasibility studies, funding applications, and due diligence. In practice, combining Excel financial models with structured planning frameworks results in solar business plans that are both analytically sound and commercially credible. You can buy a 30-Year Solar Financial Model Template in Excel, Pre-Built by Best Financial Models.


6. Where can I find financial model templates for solar farm business plans?

Financial model templates for solar farm business plans are available from specialist providers focused on renewable energy and infrastructure modelling. However, templates alone are rarely sufficient for funding or feasibility purposes. A credible solar financial model must be adapted to project-specific assumptions, market conditions, and financing structures. Many developers use professional templates as a starting point, then customise them as part of a broader solar feasibility process. This approach ensures the final financial model aligns with investor expectations and supports a defensible solar business plan. You can buy a 30-Year Solar Financial Model Template in Excel, Pre-Built by Best Financial Models.


7. What are the key market analysis points for a solar farm business plan in South Africa?

Key market analysis points for a solar farm business plan in South Africa include electricity demand trends, tariff structures, grid availability, and the regulatory environment governing renewable energy projects. Effective solar market research must also assess private off-take opportunities, corporate power purchase agreements, and regional supply constraints. Competitive dynamics, procurement programmes, and pricing benchmarks further inform revenue assumptions. When these elements are integrated into a solar feasibility study and supported by a robust solar financial model, they provide a realistic view of commercial viability. Strong market analysis reduces risk and strengthens funder and investor confidence.


8. What are the best funding options for starting a solar farm business?

The best funding options for starting a solar farm business typically include commercial bank debt, development finance institutions, infrastructure funds, private equity, and strategic investors. Some projects also leverage blended finance structures or long-term corporate PPAs to enhance bankability. Accessing these funding sources requires a well-structured solar business plan supported by a credible solar feasibility study and a detailed solar financial model. Funders focus heavily on cash-flow stability, risk allocation, and projected returns. Projects that present clear financial logic and realistic assumptions generally achieve stronger funding outcomes.


9. Which companies provide solar farm feasibility studies in South Africa?

Consulting firms with experience in renewable energy, financial modelling, and market analysis typically deliver solar farm feasibility studies in South Africa. A credible feasibility study evaluates technical assumptions, commercial viability, regulatory considerations, and financial sustainability. JTB Consulting provides integrated solar feasibility studies that combine solar market research with advanced solar financial models and investor-ready analysis. This approach ensures feasibility findings are practical, defensible, and suitable for funding submissions. Well-executed feasibility studies help developers make informed go-or-no-go decisions and support lender and investor due diligence.


10. How do I create a detailed business plan for a solar PV project in South Africa?

Creating a detailed business plan for a solar PV project in South Africa requires integrating solar market research, a structured solar feasibility assessment, and a comprehensive financial model into a single, coherent document. The plan must address regulatory compliance, grid access, project costs, revenue assumptions, funding strategy, and risk mitigation. Each section should be internally consistent and supported by evidence. A well-prepared solar business plan demonstrates commercial logic and funding readiness, not optimism. In practice, projects that present clear feasibility outcomes and defensible financial projections are far more likely to secure investor interest and lender approval.


11. What are the key financial projections to include in a solar PV business plan?

Key financial projections in a solar PV business plan include revenue forecasts, operating expenses, debt servicing schedules, integrated cash flow statements, and balance sheet projections. These outputs are generated through a robust solar financial model and must calculate metrics such as IRR, NPV, DSCR, and payback periods. Sensitivity analysis is also essential to assess the impact of tariff changes, cost overruns, or financing shifts. Accurate financial projections underpin the solar feasibility study and are central to funding decisions, as they demonstrate the project’s repayment ability and long-term sustainability. You can buy a 30-Year Solar Financial Model Template in Excel, Pre-Built by Best Financial Models.


12. How do I analyse the market demand for solar PV installations in South Africa?

Analysing market demand for solar PV installations in South Africa involves evaluating electricity supply constraints, tariff escalation, load-shedding impacts, and corporate energy requirements. Solar market research should also assess geographic demand patterns, grid reliability, and private off-take opportunities such as corporate PPAs. Policy drivers and regulatory developments further influence demand forecasts. When demand analysis is incorporated into a solar feasibility study and reflected in the solar financial model, it validates project scale and revenue assumptions. This strengthens the credibility of the solar business plan and reduces investment risk.


13. How to estimate the ROI and payback period in a solar PV project business plan?

Estimating ROI and payback period for a solar PV project business plan requires a detailed financial model that accurately captures capital expenditures, operating costs, financing terms, and long-term revenue assumptions. The model should calculate cash flows over the project life and test returns under multiple scenarios, including tariff changes, cost overruns, and financing variations. ROI and payback metrics are central to the solar feasibility assessment, as they indicate investment attractiveness and risk exposure. When these calculations are grounded in realistic assumptions and sensitivity analysis, they provide investors and lenders with confidence in the project’s commercial viability.

Get in Touch

Established in 2006, JTB Consulting has supported entrepreneurs, SMEs, and established companies with professionally structured, bank-ready business plans across South Africa and international markets. Our work spans multiple industries and jurisdictions, with experience supporting funding applications, investor submissions, and strategic decision-making.

In addition to custom business plan development, we also provide Investor Pitch Decks, Excel-based Financial Models, Company Valuations, and Feasibility Study Services, all aligned with lender, investor, and regulatory expectations. Further details are available on our Services page.

If you would like to discuss your business planning or funding requirements, you are welcome to contact our Founder, Dr Thommie Burger, directly on +27 66 206 8920. He is also available via email and LinkedIn.

JTB Consulting — Practical business planning, funding readiness, and strategic clarity since 2006.

Financial Models
Looking for a Solar Financial Model Excel Template?
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