Start-Up Businesses: Wrong Fiscal Assumptions

Forecasting is the art of saying what will happen, and then explaining why it didn’t. Anonymous (communicated by Balaji Rajagopalan) The South African landscape lends itself to the fact that many individuals have limited education and training on basic financial literacy skills. These individuals form part of the pool of prospective entrepreneurs. Without basic financial literacy and

Implementing A Marketing Plan

Behaviour precedes belief – that is, most people must engage in behaviour before they accept that it is beneficial; then they see the results, and then they believe that it is the right thing to do….implementation precedes buy-in; it does not follow it.” Douglas B. Reeves Speak to any prospective entrepreneur and even existing business owners