Brand Development For SMEs - Volume 1

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Brand Development For SMEs – Volume 1

Brand Development For SMEs – Volume 1

Table of Contents

Dr Thommie Burger is the Founder of JTB Consulting


One of the most important aspects to consider when you start a new business is ‘How You Will Be Communicating With Your Customers’ and build your brand. This week we take a look at twelve (12) components (which is free to implement in most cases) that you can include as part of your engagement with potential customers.

Read More: What Are The Reasons For Starting A New Business?

  1. As common problems/solutions are encountered and solved, a set of Standardised Response Templates for initial responses will be developed. This will shorten response time and eliminate confusion in providing quick solutions to routine issues.
  2. References to Staff Accomplishments, media write-ups and other public relations articles in on-line, off-line and any other communication efforts.
  3. Use website and Campaign Analytical Technology to track customer website activity, post-click activity, campaign expenditures and returns to determine the most lucrative and proven ROI-centric efforts and formats that generate above industry-average returns.
  4. Monitor Customer Review Sites to attract new customers as well as to gain unfiltered insights into customer experiences and immediately address any service or product dissatisfaction issues.
  5. Ensure congruence with market trends and direction at all times; start to create in-roads to the market place by making use of Social Media Channels (Facebook, LinkedIn, YouTube, Twitter, Google+, Pinterest, Instagram, Online Blogs, etc.) and platforms that are free and content driven.
  6. Word of mouth referrals and Loyalty Programmes to award loyal customers and referrals.
  7. Presentations and mailers geared to provide a detailed synopsis of our products and services.
  8. Training material and Employee Handbooks that helps every employee deliver our brand message in a consistent manner.
  9. Business Development including targeted ‘potential lead’ canvassing and subsequent accounts management (relationship maintenance); Account Relationships which will open doors to pre-qualified sales opportunities.
  10. Sales teams will have Sales Targets and pipe lines to meet their objectives.
  11. Training and information booklets; easy to read and understandable booklet should be considered. The use of easily understood drawings and diagrams is a great way to showcase your products and services.
  12. Professionally written and printed Case Studies should be produced that is based on the solutions provided within the top clients and should form part of the presentation pack when going to present at potential corporate, industrial clients. These can be printed and framed as a gift to the partner and be hung in the company reception or boardroom.

Read More: The Top 10 Mistakes Made By New Entrepreneurs

Established in 2006, we have successfully written hundreds of bankable and world-class Business Plans for clients across 25 countries. As South Africa’s Leading Business Plan Company, we are confident that we would be able to assist you too. Kindly note that we also offer “Investor Pitch Decks”, “Excel-based Financial Models”, and “Proposal/Tender Writing Services” in addition to our Custom Business Plan Writing Service. Please visit our Services page for more information.

We look forward to being of service to you. Please feel free to contact our Founder, Dr Thommie Burger, on +27 79 300 8984 should you have any questions. He is also available via email and LinkedIn.

JTB – Your Business Planning Partner.

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