In continuing our segment on Brand Development and ‘How You Will Be Communicating With Your Customers And Build Your Brand’, we take a look this week at more components (which is free to implement in most cases) that you can include as part of your engagement with potential customers:
Read More: Advertising for Small Businesses
- A Photographic Library of professionally taken photographs to include Directors and senior management publicity shots; product pack shots; case study photographs and major/current projects.
- The Logo and “brand development” theme can be developed in-house to save costs.
- All Stationery, quotations, invoices, email signatures, Service Level Agreements and other company documentation should bear the logo and contact particulars of the company.
- Brochure and Online Company Profile and other direct marketing material.
- Print media, newsletters, magazines, newspapers and Online Directories must form an integral part of a new company’s brand development efforts.
- Online marketing campaigns, including Google AdWords and periodic e-newsletters.
- A Website will be developed by the company and act as an “electronic brochure” and resource site for existing and potential customers. The website, featuring a database of products, videos and blogs, research, testimonials, cost benefit analysis, frequently asked questions and news and events. The website can be used as a tool for our sales team, consumers (customers), designers and trade partners. The Website should also be developed to ensure that it can be easily viewed and navigated via Mobile Devices.
- Creating Press Releases as part of your brand development strategy about everything linked to the industry and other related issues by posting articles, starting blogs for various topics that would be of interest and benefit potential customers.
- Make use of Business Networks, chambers of commerce, social events and functions to build awareness, create partnerships in the local area (media, business, suppliers, customers, etc.) and form relationships that can be leveraged in future to assist with branding, positioning and promotion of the company’s products and services.
- The company must ensure that its brand is visible and easily recognisable in all Electronic Communication, e.g. e-newsletters, emails, e-marketing, etc.