Brand Development For SMEs - Volume 2

Reach new heights

News And Articles

Brand Development For SMEs – Volume 2

Brand Development For SMEs – Volume 2

Table of Contents

Dr Thommie Burger is the Founder of JTB Consulting


In continuing our segment on Brand Development and ‘How You Will Be Communicating With Your Customers And Build Your Brand’, we take a look this week at more components (which is free to implement in most cases) that you can include as part of your engagement with potential customers:

Read More: Advertising for Small Businesses

  1. A Photographic Library of professionally taken photographs to include Directors and senior management publicity shots; product pack shots; case study photographs and major/current projects.
  2. The Logo and “brand development” theme can be developed in-house to save costs.
  3. All Stationery, quotations, invoices, email signatures, Service Level Agreements and other company documentation should bear the logo and contact particulars of the company.
  4. Brochure and Online Company Profile and other direct marketing material.
  5. Print media, newsletters, magazines, newspapers and Online Directories must form an integral part of a new company’s brand development efforts.
  6. Online marketing campaigns, including Google AdWords and periodic e-newsletters.
  7. A Website will be developed by the company and act as an “electronic brochure” and resource site for existing and potential customers. The website, featuring a database of products, videos and blogs, research, testimonials, cost benefit analysis, frequently asked questions and news and events. The website can be used as a tool for our sales team, consumers (customers), designers and trade partners. The Website should also be developed to ensure that it can be easily viewed and navigated via Mobile Devices.
  8. Creating Press Releases as part of your brand development strategy about everything linked to the industry and other related issues by posting articles, starting blogs for various topics that would be of interest and benefit potential customers.
  9. Make use of Business Networks, chambers of commerce, social events and functions to build awareness, create partnerships in the local area (media, business, suppliers, customers, etc.) and form relationships that can be leveraged in future to assist with branding, positioning and promotion of the company’s products and services.
  10. The company must ensure that its brand is visible and easily recognisable in all Electronic Communication, e.g. e-newsletters, emails, e-marketing, etc.

Read More: How to Implement a Workable Marketing Plan

Established in 2006, we have successfully written hundreds of bankable and world-class Business Plans for clients across 25 countries. As South Africa’s Leading Business Plan Company, we are confident that we would be able to assist you too. Kindly note that we also offer “Investor Pitch Decks”, “Excel-based Financial Models”, and “Proposal/Tender Writing Services” in addition to our Custom Business Plan Writing Service. Please visit our Services page for more information.

We look forward to being of service to you. Please feel free to contact our Founder, Dr Thommie Burger, on +27 79 300 8984 should you have any questions. He is also available via email and LinkedIn.

JTB – Your Business Planning Partner.

Share this article…

Recent Articles

SWOT Analysis and 50 Urgent Questions to Ask (Our Free Checklist)

SWOT Analysis and 50 Urgent Questions to Ask (Our Free Checklist)

Every business owner should conduct a regular SWOT Analysis to assess the company’s strengths, weaknesses, opportunities, and threats in relation to its competition. A SWOT Analysis helps evaluate where a company stands in a competitive market and what steps need to be taken for further strategic planning, helping decision makers draw a future roadmap for the company.

Top 3 Reasons Why A Business Plan Is Essential For SMEs

Top 3 Reasons Why A Business Plan Is Essential For SMEs

For entrepreneurs, especially small businesses, a Business Plan can act as a strategic tool to make informed decisions, especially better planning decisions, and meet short- and long-term business objectives. A business plan is often referred to as a blueprint or roadmap; without it, one can still travel, but with a map, one can reach a destination much quicker and easier. Companies rely on Business Plan Writing Services to keep businesses on track for a more detailed and strategic guide. Let’s look at how having a business plan can help your business in the competitive global market.

How to Hire an Effective Business Consultant

How to Hire an Effective Business Consultant

The role of a Business Consultant is often misunderstood. Some business owners see them as snake oil salesmen only out for their own good. In this blog post, we explore what exactly a business consultant does, how they can help you and some tips on how to find the right one for you.

What we do.

We are South Africa’s leading Business Plan Company providing world-class Professional Business Plans to local and international clients, ensuring total satisfaction at every step. With extensive industry experience and the latest market insights, our qualified team of Business Plan Consultants are the first choice of serious entrepreneurs.

Subscribe to our newsletter.

Stay informed and opt-in for our newsletter via email. We respect your privacy and we never spam.