Professional Business Plan Specialists

Reach new heights

News And Articles

Partner with Your Customers During Lockdown to Increase Sales

Partner with Your Customers During Lockdown to Increase Sales

Table of Contents


The economic slump is affecting businesses at all levels, spurring companies to get creative about retaining customers. You need actionable tips on how to increase sales at a time when people are looking to save rather than spend. No one understands this struggle more than small business owners.

If I asked you the question, “What’s one way you are looking to your current customers to help support your business?”, what would your answer be?

Here are some examples:

  1. Partner with Customers on Content: Getting insight about a specific industry that we service from one of our customers and having that individual write content for our social media posts is a great way to share different perspectives on business. Other customers are more likely to engage with the content if they know it was written by a real customer, like them.
  2. Encourage Reviews and Testimonials: Customers that have already bought and tried our your service are always encouraged to post reviews and testimonials. This is a great way for customers that already love your brand to spread the word. Reviews and testimonials prove you are a credible and trustworthy business and it offers potential customers an insight into what it’s like to buy your product or service.
  3. Cultivate Relationships: Oftentimes, when there is an economic downtown, the first expense companies cut is marketing. Now is the time to not cut on marketing expenditure but to rather focus on the marketing channels that work. Here you can ask customers for their input. Having the support and trust of our clients not only supports our business but strengthens our bond with our clients.
  4. Get Customers Involved: No one quite understands the complexities of business planning, starting a new business and applying for funding than our customers that have personally been through the process. Encouraging customers to post or demonstrate what they’ve learned and giving advice to other would-be entrepreneurs is a great way to support your business while educating future and current customers.
  5. Adapt to Fit Customer Needs: The best way to help your customers support you is by adapting your business to solve the problems they currently experience. Life is fluid, and the people offering what is needed ‘right-now’ don’t need to work so hard at pitching their customer base. I would advise businesses to look at what they could do differently to adapt to the changing needs in their market—as in that way their customer-base can better support them through sales.
  6. Incorporate the Big Picture: We ask all of our customers to help promote our business through social media and word of mouth if they enjoyed their experience with us. In turn, we market our customers’ businesses to others in our daily engagements with the market. The one hand washes the other, so to speak.
  7. Take Part in a Group Brainstorm: Brainstorming is often the glue that holds everything together. Therefore, your team members must feel as if they’re connected when they’re working remotely, and throwing around some innovative ideas is a great way to keep everyone on the same page! Stay on task with a messenger service like WhatsApp or Telegram or via regular Skype/MS Team/Zoom calls. You can set up channels, and then brainstorm away in the comments. That way, everyone can respond during their own time and working hours.
  8. Cultivate Community: When consumers are looking to support a local business, they want to support an actual small business in their community: their neighbours. Take given a Google Review for example of a local business. A new social awareness has come to the forefront in the minds of everyone who’s ever stopped in at the “corner store” for something on the way home. The person giving the referral already has confidence in the business, and the business owner will go above and beyond for their new customer with gratitude. This circle will inevitably lead to a higher level of service and better quality of goods, leading to more referrals and good reviews.

Established in 2006, we have successfully written more than 12,500 Professional Business Plans for clients across 25 countries. As South Africa’s Leading Business Plan Company, we are confident that we would be able to assist you too. Kindly note that we also offer “Investor Pitch Decks”, “Excel-based Financial Models”, and “Proposal/Tender Writing Services” in addition to our Custom Business Plan Writing Service. Please visit our Services page for more information.

We look forward to being of service to you. Please feel free to contact our Founder, Dr Thommie Burger, on +27 79 300 8984 should you have any questions. He is also available via email and LinkedIn.

JTB – Your Business Planning Partner.

Share this article…

Share on facebook
Share on twitter
Share on linkedin
Share on whatsapp

Recent Articles

Business Plan

The Business Plan and 4 Superb Philosophies when Writing One

Creating a new business is a process fraught with difficulty and failure and many businesses fail in the first twelve months of trading.
Most businesses operate in competitive markets: They have to compete against and out manoeuvre competitors in order to answer the question of how they will gain market share and establish a competitive advantage. Not all organisations arrive at the same answer and for good reason.


Buying a Business vs. Startups: 12 Possible Reasons Why One is Better

Before I start off, let me be upfront by saying, 99% of would-be entrepreneurs out there do not have the funds to buy an existing business. But, in an ideal world, if you do have the funding available, it would be worthwhile to look at the reasons why buying a business is an easier path to becoming your own boss than starting from scratch. So why should you buy a business versus start your own?

Investor Questions

Investor Questions – 10 Critical Questions You Will Be Asked When You Seek Funding

Investor questions are dreadful to new startups. Entrepreneurs need to be prepared when pitching their start-up companies to investors by anticipating the questions they will receive. Presenting to potential investors will involve as little as 10 questions and as much as 100 questions. We have focused on the Top 10 Most Common and Most Difficult Questions that entrepreneurs can expect when presenting their Business Plan.

Startup funding

Startup Funding and 8 Costly Mistakes to Avoid

Startup funding is perhaps the greatest challenge to new companies. Startup companies are faced with many challenges, and one of these are securing funding. Securing and managing funding can be one of the most exciting – and nerve-wracking – parts of being an entrepreneur.

Subscribe to our newsletter.

Stay informed and opt-in for our newsletter via email. We respect your privacy and we never spam.