Service Businesses Can Be Innovative Too

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Service Businesses Can Be Innovative Too

Service Businesses Can Be Innovative Too

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Dr Thommie Burger is the Founder of JTB Consulting

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As a small business, you have dreams of taking the world by storm. But, without stating the obvious, not all companies will become the next Facebook, Apple or Naspers. Product companies like Apple are super cool; they keep their loyal supporters on the edge of their seats in anticipation of the next new, innovative product. Service companies, like the accountant around the corner, are often less exciting. This being said, service companies can be extremely imaginative, innovative and exciting.

Related reading material: Following are ways in which service companies can be innovative:

Needs 

Just as a product company would create a product based on the wants and needs of consumers, so too should a service company. Pay attention to trends and listen to what people are saying to think ahead and anticipate people’s future needs. Develop services and niches that are growing and expected to increase in demand. For example, if you are a recruitment agency that focuses on entry-level job placements, you may identify the need that graduates and school leavers will have to do well at an interview and present themselves as professional as possible. Why not offer a Career Development Seminar and advice on Personal Presentation?

New markets 

If companies and individuals use your accounting service in Gauteng why wouldn’t they in the Northern Cape? Broaden your horizons and find ways to expand your client base beyond your comfort zone.

Knock them dead with memorable marketing material 

When it comes to visualising a service benefit you have to use visually-appealing marketing materials to take advantage of potential customers. If your website is dated, it can do more harm than good. If your business card looks like something from the 60’s, it is time to change. People make decisions with all their senses including their eyes. Leave a memorable impression and make them want to come back for more.The nature of services and the pace of change have shifted dramatically in recent years. Customers have higher expectations. Mobile phones are changing the landscape of communication. Social media and customer engagement are buzzwords that are here to stay. You can no longer be happy with the status quo. This will most certainly lead to your company’s demise.

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