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7 Easy Steps to Creating Business Plans That Actually Work

7 Easy Steps to Creating Business Plans That Actually Work

Dr Thommie Burger is the Founder of JTB Consulting
7 Steps To Creating Business Plans You Can Actually Stick To!

So, you’ve decided to become an entrepreneur. You might have even read a business plan template and understood it. Great! Now what? Where do you begin? How do you plan something so big?

Starting your business is no easy feat, but you can make it happen with the right tools, resources, and support. That being said, it won’t be easy. Creating business plans isn’t simple, but ensuring your new venture has everything it needs to succeed before you launch is essential. 

What are Business Plans?

Business plans are your business strategy. They can be thought of as a roadmap for your business. They outline everything you plan to do with your company, including your company’s description, business model, and financial projections. Business plans help you make better business decisions by providing a clear business overview.

In general, creating business plans helps entrepreneurs consider all the different factors affecting their business—from their supply chain to their marketing strategy. Also, business plans are a great way to secure financing from banks or investors. They let them know precisely what your business is, your goals, and how you plan to achieve them.


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Business Planner 2024: Start with the End in Mind

This might seem to have nothing to do with writing business plans, but it does. The first thing you need to do when creating a business plan is to make an end goal. Why are you starting a business? What is it that you want to achieve? What is the purpose of it all? This will help you better understand everything you need to do to start your business. It will also give you a clear idea of what to do in your business plan to make everything happen. If you start with the end in mind, you will drastically reduce the chance that your business plan will be rejected.

Check out these 10 Alarming Reasons Why Your Business Plan Was Rejected.

Research, Research, Research

Before you write your business plan, you should do some research. What will your business model look like? What industry will you be in? Who will your target audience be? What is their age, gender, and more? What is the competition like? Many online research guides can help you learn how to research your business plan best. You can also join a business mastermind or networking group in your area to meet other entrepreneurs and get advice.

Define Your Audience

You should know who you’re creating your product or service. If you are still at the Idea Creation Stage, look at 10 Ways To Test Your Startup Idea For Free. This will help you to create something that your target market truly needs. It will also help you better understand their pain points and what they want.

This is important because you must communicate with your target audience correctly. This will help you create a better marketing strategy and a product your audience is interested in. Knowing exactly who your audience is will also help you show potential investors that there is a need for your product or service. This can also be useful if you decide to raise your business funding. Investors look at the demographics of your customers to see if they can earn a profit.

Know Your Numbers: The Financial Projections Model

One of the most critical parts of business plans is the numbers. Investors and banks will want to know exactly how much you plan on earning and spending. This will also help you to understand better if your business is sustainable. They don’t have to be 100% accurate, but as long as you know the numbers behind your business, you’ll have a better idea of how to make things happen. You can always go back and make adjustments to your business plan once you’re up and running. Knowing your numbers will help you to create a budget for your business.

This will help you plan for marketing costs, payroll, and more. Again, investors want to know that your business is sustainable. They want to know your budget plan and what you spend your money on. A budget will help you keep everything organised and on track. Granted, not everyone is comfortable designing a Financial Model.

Read our Guidance on Financial Model Design: 9 Important Fundamentals.

Lay Out Your Roadmap

Once you know everything about your business, you can begin to create the timeline for your business plan. This is essentially what your business plan timeline looks like. You can create a Gantt chart or an Excel timeline as well. This will help you see how everything will fit together.

When creating the timeline for your business plan, you should include events like research and development, funding milestones, hiring milestones, and more. This will help you better plan everything and ensure you hit all your important dates and deadlines. Now that you’ve created the roadmap for your business, you can write the actual business plan. Open up a Word document and get ready to write!


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Business Plans Must Follow a Logical Format

Business plans are the foundation of businesses; they can help entrepreneurs run their businesses more effectively. Investors want to feel confident about your business plan of action, hoping for a future of great profits and returns on their investments. Picking a format for your business plan may be easy, considering there are no fixed rules when writing Business Plans for Funding.

However, business plans must be based on the business’s needs. You can write in either a traditional or lean startup format. Traditional formats are common due to their standard structure, which provides details in each section. The lean startup also uses a standard structure but focuses on summarising your business plan’s key elements—typically quicker to finish than traditional business plans.

Business Plans for Funding
Deciding on the Structure of Business Plans for Funding Use is of Vital Importance

The Structure of the Best Business Plans 2024 will require the following:

  1. Write an executive summary
  2. Describe your company
  3. State your business goals
  4. Describe your products and services
  5. Do market research
  6. Outline your marketing and sales plan
  7. Perform a business financial analysis
  8. Make financial projections
  9. Add extra information to an appendix

An executive summary usually involves your mission statement, a brief description of the products and services offered, and a broad explanation of your business’s growth plans. This information is typically found on the first page of your business plan.

Next would involve describing your business, which is the easiest part—this will show your business’s registered name, the address of the business’s location, and the names of staff and employees. Finally, your description should define the business structure and may include the history of the company and the current nature of your business.

Stating your business goals/objectives is what you want your business to accomplish over the long and short term. Then, when describing your products and services, you should be more in-depth by providing the following.

  • An explanation of how your product or service works (and the business challenges it will solve).
  • The pricing model for your product or service (vital to the entrepreneurship journey).
  • The typical customers you serve (and celebrating wins you have achieved in early customer adopters)
  • Your supply chain and order fulfilment strategy
  • Your sales strategy
  • Your distribution strategy

When doing market research, you should discuss who your competitors are and what your company does better. So, a market analysis will lead to you outlining your market and sales plan; this is where you can address how you plan to convince consumers to buy your products or services. In addition to that, you would plan to provide customer loyalty towards your consumers.

Finally, as within the title, providing a financial analysis showcases a breakdown of your business’s financial standing and then makes financial projections that outline how your business generates profits. Business plans are essential for your business’s success; this should come frontline to everything else. Put the future of your business first.

Business Planning is Vital in 2024: Conclusion

Now that you’ve created the roadmap for your business, you can write the actual business plan. Open up a Word document and get ready to write! Whatever you do, don’t procrastinate. Creating business plans is a time-consuming task. If you wait until the last minute, you’re more likely to make mistakes and have to start over.

With the right amount of research and preparation, however, you’ll be able to create a business plan that truly represents your company and the goals you have for it. You can start your business and make those dreams come true! Now that you have a better idea of how to create a business plan, go ahead and get started! This is a great way to help you organise your thoughts and prepare to start your new business.

And remember, don’t get too hung up on creating the perfect business plan. Instead, focus on creating a business plan that you can actually stick to and achieve your goals.


The Real MVP: Why Sticking to Your Business Plan is Like Winning the Rugby World Cup

Creating a business plan is much like preparing for the Rugby World Cup. Imagine South African entrepreneurs as the Springboks, poised and ready to take on the world. It’s not just about having a plan; it’s about sticking to it, adapting to challenges, and aiming for that triumphant win.

The Kick-off: Setting the Stage

When you first draft your business plan, it’s like the starting whistle of a big game. The crowd (your potential customers and investors) is watching, and the pressure is on. The thrill, the excitement, and the butterflies in your stomach are real. But remember, even the Springboks didn’t win the World Cup by winging it—they had a strategy, a coach, and a team that stuck to the plan.

Scrum and Ruck: Tackling the Tough Times

Entrepreneurs in South Africa face unique business challenges—load shedding, fluctuating markets, and the occasional National Braai Day distraction. Think of these as the scrums and rucks in your business journey. They’re tough and messy, and sometimes you have a few bruises. But, like rugby, these challenges build resilience and pave the way for glory.

The Try: Celebrating Small Wins

In the world of business, celebrating small wins is crucial. Each milestone you achieve is like scoring a try. It’s that moment when you know your hard work is paying off and your plan is working. Remember, even the most formidable rugby teams celebrate every point on the board.

The Conversion: Turning Plans into Reality

Here’s where the magic happens—turning your well-drafted plans into tangible results. It’s like converting a try into extra points. It requires precision, skill, and sometimes a bit of luck. But with a solid business plan, you’re likelier to hit that sweet spot every time.

The Final Whistle: Reflecting on the Journey

As the game winds down and you reflect on your journey, remember the importance of sticking to your plan. The Springboks didn’t become champions overnight, and neither will your business. It takes dedication, consistency, and a dash of that South African spirit—tenacious, vibrant, and unyielding.

Bonus Tips: Bringing the Fun to the Business Planner Process

  • Braai Time Brainstorming: Combine business planning sessions with a braai to make them fun. Nothing fuels creativity like a good boerewors roll.
  • Rugby Analogies Galore: Use rugby analogies to motivate your team. It’s uniquely South African and keeps everyone engaged.
  • Load Shedding Laughter: Use load shedding as a time for team-building exercises. It’s unavoidable in our lives, so why not make the best of it?

In conclusion, sticking to your business plan is not just about discipline; it’s about embracing the journey, celebrating the wins, and learning from the challenges. So, gear up, channel your inner Springbok, and get ready to tackle the world of entrepreneurship like the champion you are!


The Great African Safari: Navigating the Wilds of Business Planning

Embarking on the business planning journey in South Africa is akin to setting out on a grand African safari. It’s filled with excitement, unpredictability, and the occasional lion’s roar. The savannah is vast, but with a well-thought-out plan, you’ll navigate the wilds like a seasoned explorer.

The Safari Guide: Your Business Plan Blueprint

Think of your business plan as your safari guide. The business plan roadmap ensures you don’t get lost in the vast landscape of entrepreneurship. Without it, you might find yourself wandering into the territory of financial predators or getting bogged down in the swamp of poor planning. Your guide helps you stay on course, highlighting watering holes of opportunity and steering you clear of the quicksand of bad decisions.

The Big Five: Key Elements of the Business Plan to Focus On

Just as every safari-goer dreams of spotting the Big Five (lion, leopard, rhinoceros, elephant, and Cape buffalo), every entrepreneur should focus on the Big Five elements of a business plan: market analysis, competitive analysis, marketing plan, operations plan, and financial plan. Master these, and you’ll be well on your way to a successful venture.

Bush Telegraph: The Power of Networking

In the African bush, information travels fast through the bush telegraph (word of mouth). Similarly, networking is crucial for South African entrepreneurs. Attend local business forums, join industry associations, and engage with other business owners. This interconnected web can provide invaluable insights, support, and opportunities that might not be immediately visible in your business plan.

The Survival Kit: Tools for Thriving

A good safari adventurer never sets out without a survival kit. This kit includes flexibility, resilience, and a sense of humour for entrepreneurs. Flexibility helps you adapt to the ever-changing business environment, resilience keeps you pushing forward when the going gets tough, and humour makes the journey enjoyable, even when you encounter the occasional business hiccup (or hippo).

Campfire Stories: Learning from Fellow Entrepreneurs

After a long day on the safari, there’s nothing like gathering around the campfire to share stories. Listen to the tales of other entrepreneurs—their successes, failures, and the lessons they’ve learned. These stories can provide valuable insights and inspiration, helping you avoid common pitfalls and discover new strategies for success.

The Final Safari: Achieving Your Business Goals

As your business safari progresses, remember that every step brings you closer to your goals. Whether securing funding, expanding your market, or launching a new product, each achievement is a testament to your hard work and dedication. And just like a successful safari, your journey will be filled with unforgettable moments and hard-earned triumphs.

Bonus Tips: Making Business Planning a Wild Adventure

  • Safari Simulations: Conduct business planning sessions with a safari theme. Use animal metaphors to explain different aspects of your plan. It’s fun and memorable!
  • Game Drives for Ideas: Bring your team to brainstorm new ideas on a game drive. The change of scenery can spark creativity and innovation.
  • Celebrate with a Braai: After hitting significant milestones, celebrate with a traditional braai. It’s a perfect way to unwind and bond as a team.

In conclusion, navigating the wilds of business planning requires a strategic approach, much like a well-planned safari. Embrace the journey enthusiastically, stay flexible, and keep your sense of humour intact. With the right plan and attitude, you’ll conquer the entrepreneurial savannah and achieve your business dreams.

Established in 2006, we have successfully written hundreds of bankable and world-class Business Plans for clients across 25 countries. As South Africa’s Leading Business Plan Company, we are confident that we would be able to assist you too. Kindly note that we also offer “Investor Pitch Decks”, “Excel-based Financial Models”, and “Proposal/Tender Writing Services” in addition to our Custom Business Plan Writing Service. Please visit our Services page for more information.

We look forward to being of service to you. Please feel free to contact our Founder, Dr Thommie Burger, on +27 79 300 8984 should you have any questions. He is also available via email and LinkedIn.

JTB – Your Business Planning Partner.
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