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The competitive analysis section of your market analysis is essential. Knowing your competition is as important as knowing your product and your customer. Market gaps…
Lately, I’ve been rethinking Business Plan Writing… Rethinking the role of a Business Plan in the World of Startups. On the one hand – in…
Look at any well-written Business Plan and you’ll see a section called “Value Proposition” – and this is normally one of the key questions investors…
Very little in life is free. So if you can get free marketing ideas, you might be sceptical. Whether your business is still new or…
The past few weeks have been nothing short of a nightmare. Without downplaying or ignoring the severe physical and emotional impact this pandemic and subsequent…
Where can Small Businesses Find Funding in SA? There are more than 2.5 million small and medium-sized enterprises (SMEs) in South Africa, however, accessing funding…
Getting clients and prospects to engage with your start-up business is like learning a new language. It doesn’t simply just happen over a weekend. It…
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