Getting clients and prospects to engage with your start-up business is like learning a new language. It doesn’t simply just happen over a weekend. It takes time and practice to truly become fluent in speaking the “marketing language” of your clients. So what different dialects should you include in your start-up company’s marketing language to
Short and simple answer… To tell the story about your business with math. A great financial model isn’t just a spreadsheet: it’s an outline of your fundamental business model that can be used to understand your business. A lot of stakeholders tend to say that financial models are irrelevant for start-up companies. I agree that financial
Consumers now more than ever feel they need a stronger connection with the companies they engage in business. Branding and business representation are imperative in today’s market. How you come across and are perceived are more important than just a logo and a tag line. There’s no denying consumers crave a deeper connection with the
Uncertainty, especially economic uncertainty remains at the top of mind for most South African businesses. Perhaps now is an ideal time to look at ways you can successfully manage your business through these uncertain times. When times are good and product is moving, companies can run a little blind. It is not unusual to discover
New restaurants are popping up with every new shopping mall and suburban ‘trendy’ hangout spots and are all contending for the same customers. How do you then ensure that the customers are walking into your dining establishment and not the competitors? We have all seen empty restaurants while another one on the same street is
An entrepreneur’s life is tough and unpredictable. Often, you are faced with many doubts, fears, and challenges. At times, you even find yourself moving from challenge to challenge, and perhaps facing another problem just as you resolved an earlier problem. Against this backdrop, having a mentor on board your business venture can benefit you enormously.