Professional Business Plan Specialists

Reach new heights

News And Articles

Responsive Websites: 5 Reasons Why You Need One As A Start-Up Company

Responsive Websites: 5 Reasons Why You Need One As A Start-Up Company

Table of Contents


Websites? Everyone has one right? Something we all know but when it comes to the technical jargon and design of a website, most entrepreneurs are novices. More than 10 years ago, when I was on the verge of starting JTB Consulting, one of the key aspects I had to consider was the design of a Website. Selling services and not products meant I had to have something tangible to convey to potential clients. And a website was that first tangible component of my start-up business.

A Synopsis of the Lessons I Learned:

The first route I took – having thought I were the ‘Jack of all Trades’ – was to use cheap software to design the website myself. How hard could it be, right? Having spent 2 weeks ‘teaching myself the basic website design skills’, I jumped into the deep end of an unknown world and started the design. Another 2 weeks of sweat, tears and frustration later, I had something that I could publish to the world. Was the website perfect? No! Was it functional? Yes. Did it provide me with a sales tool to use during those early days of calling on prospects? You bet!

As the years went by, I soon realised that I needed a more responsive, professional-looking and most importantly, Google-friendly website that would not only ensure Top Page Rankings on Google, but would not require my involvement to try and achieve this goal! So the logical next step was to search the market for the endless number of Website Designers and in most cases, So-Called Website Designers out there.

Supplier 1 costed me R80,000 and a lot of empty promises!

Supplier 2 costed me R50,000 and more empty promised with no results.

It was only 5 years later having stumbled across the best Supplier that would fit my needs and business (which I only realised after numerous grueling vetting and Q&A sessions) that JTB Consulting’s website managed to reach the status of being a Responsive Website, i.e. professional and user-friendly experience across all devices and platforms. What’s more, JTB’s website have managed to reach 1st Page Rankings on Google for the past 3 years. But it took endless frustration! Thousands of Rands! Hard lessons learnt! Interviewing numerous wannabe website designers that would lie to your face and that was just out to make a quick buck!

Lessons That You Can Learn:

What I have learned can be summarised in the following 5 key lessons:

  1. Google Recommends: Google is the primary search engine which single-handedly monopolised the search engine market, so it is a smart move to love what Google loves. Google not only recommends Responsive Websites but also favours the mobile optimised sites for searches on the mobile device. Even from the SEO perspective, a single website is much better than a separate website for mobile and desktops.
  2. Website Many Devices: Responsive Websites provides easy navigation and seamless transition between different screen sizes and multiple devices. You can check for something on the mobile device and yet continue to the same website on the desktop without hampering the user experience.
  3. Ask the Right Questions: Read up on the industry jargon and ask the right questions to prospective website designers. Don’t be fooled by flashy websites, industry jargon, and a lot of promises. If what they are selling sounds too good to be true, it is! If you are in the market to buy empty promises, by all means, go ahead. But if you are in the market to partner with a reputable and results-oriented designer, then take the time and effort to ask the tough questions. Don’t waste your money. A website is an investment and you need to right partner to achieve the returns on that investment that is your website.
  4. Speed is the Deal Breaker: The content on the web page should load under/between 2-3 seconds according to Google Developers. This gets tricky for a desktop website to load fast on the move, but it is also observed that people often don’t wait long enough for the site to load. Optimise your web media to load quicker.
  5. Responsive Websites Is a Money Saver: Responsive web design calls for one single website across all devices, thus the extra expenses of maintaining two separate sites are cut down. Furthermore, a complicated, well-crafted responsive design can be expensive, but once published, you can easily maintain it. Taking care of separate desktop and the mobile site requires having separate Google AdWords campaigns, SEO campaigns, and separate Google Analytics reports. Managing one site is, of course, far easier than managing two sites, it’s just simple mathematics.

Established in 2006, we have successfully written more than 12,500 Professional Business Plans for clients across 25 countries. As South Africa’s Leading Business Plan Company, we are confident that we would be able to assist you too. Kindly note that we also offer “Investor Pitch Decks”, “Excel-based Financial Models”, and “Proposal/Tender Writing Services” in addition to our Custom Business Plan Writing Service. Please visit our Services page for more information.

We look forward to being of service to you. Please feel free to contact our Founder, Dr Thommie Burger, on +27 79 300 8984 should you have any questions. He is also available via email and LinkedIn.

JTB – Your Business Planning Partner.

Share this article…

Share on facebook
Share on twitter
Share on linkedin
Share on whatsapp

Recent Articles

Business Plan

The Business Plan and 4 Superb Philosophies when Writing One

Creating a new business is a process fraught with difficulty and failure and many businesses fail in the first twelve months of trading.
Most businesses operate in competitive markets: They have to compete against and out manoeuvre competitors in order to answer the question of how they will gain market share and establish a competitive advantage. Not all organisations arrive at the same answer and for good reason.


Buying a Business vs. Startups: 12 Possible Reasons Why One is Better

Before I start off, let me be upfront by saying, 99% of would-be entrepreneurs out there do not have the funds to buy an existing business. But, in an ideal world, if you do have the funding available, it would be worthwhile to look at the reasons why buying a business is an easier path to becoming your own boss than starting from scratch. So why should you buy a business versus start your own?

Investor Questions

Investor Questions – 10 Critical Questions You Will Be Asked When You Seek Funding

Investor questions are dreadful to new startups. Entrepreneurs need to be prepared when pitching their start-up companies to investors by anticipating the questions they will receive. Presenting to potential investors will involve as little as 10 questions and as much as 100 questions. We have focused on the Top 10 Most Common and Most Difficult Questions that entrepreneurs can expect when presenting their Business Plan.

Startup funding

Startup Funding and 8 Costly Mistakes to Avoid

Startup funding is perhaps the greatest challenge to new companies. Startup companies are faced with many challenges, and one of these are securing funding. Securing and managing funding can be one of the most exciting – and nerve-wracking – parts of being an entrepreneur.

Subscribe to our newsletter.

Stay informed and opt-in for our newsletter via email. We respect your privacy and we never spam.