The failure of new and existing South African businesses is a topic that has been discussed and debated for years. According to a study by The Small Enterprise Development Agency (SEDA: 2007), a subsidiary of The Department of Trade and Industry, South Africa has one of the highest failure rates of new SMEs in the
Feasible or not! Feasibility; an important component that so many new entrepreneurs fail to consider. Before you get to the stage of starting your own business, and opening your doors for the first time, there are two vital aspects that most individuals find very difficult; firstly, getting a new business idea and determining whether this new
Starting a business is a bit like moving into a new house – you are usually well prepared for the obvious expenses, but the hidden extras can break the bank. During the start-up phase of a small business, the business owner needs funds for once-off costs as well as at least six months of working
In continuing our segment on Brand Development and ‘How You Will Be Communicating With Your Customers And Build Your Brand’, we take a look this week at more components (which is free to implement in most cases) that you can include as part of your engagement with potential customers: Read More: Advertising for Small Businesses A Photographic Library of professionally
One of the most important aspects to consider when you start a new business is ‘How You Will Be Communicating With Your Customers’ and build your brand. This week we take a look at twelve (12) components (which is free to implement in most cases) that you can include as part of your engagement with potential customers.
Advertising and the concept of establishing your brand as a new Start-up Business is one of the most important methods of attracting new customers. But, it can either be a great success or a disastrous failure. Advertising can be an extremely expensive exercise, so therefore the effort and message you wish to translate need to
