12 Personal Branding Mistakes to Avoid Consumers, now more than ever, feel they need a stronger connection with the companies they engage with. Personal branding and how you represent your business are vital considerations in today’s market. How you come across and are perceived are more important than just a logo and a tag line.
As an Entrepreneur, Do You Feel like You Suck Sometimes? You are Not Alone! Where are the days where you would walk into a coffee shop and in passing, the discussions you would overhear are about business ideas, the next big thing, etc.? The past year, 2020, can in some circles only be described as
22 Free Marketing Ideas for 2021 Very little in life is free. So if you can get free marketing ideas, you might be sceptical. Whether your business is still new or well-established, large, or small, you need to tell people about it, and that means marketing (and advertising). But that does not mean you need
Starting Your Own Business and 3 Agonising Emotional Costs Starting your own business means that there are a lot of costs involved. Employee costs, the cost of funding (capital), the cost of marketing, and the cost of monthly expenses. But why do we never talk about the biggest and perhaps most crucial cost – the
12 Tips to Avoid Business Failure due to Bad Cash Flow Management Having worked with small to medium-sized enterprises (SMEs) for over 15 years, I have been privileged to provide advice to clients in almost every industry including retail, education, construction, e-commerce, ICT, mining, FinTech, MedTech, Healthcare, Tourism, and even hospitality. By working with all
8 Ugly Truths on How Small Business Financing Will Change in SA after COVID-19 Small Business Financing is already one of the most difficult challenges to SMEs operating in South Africa. Nearly nine months later, and we can all agree that the COVID-19 pandemic has changed the way small businesses handle their finances. Stay-at-home orders