JTB Consulting is South Africa's Leading Business Plan Company

Professional Business Plan Specialists

News And Articles

How to Pitch to Investors and Get Funders in 10 Minutes!

How to Pitch to Investors and Get Funders in 10 Minutes!

Dr Thommie Burger is the Founder of JTB Consulting
The Pitch that Pays - How to Secure Funding from Investors 101

Pitching to investors and getting funding is crucial for any business owner. It can be daunting, but with the right approach and preparation, you can make a lasting impression and secure the funding you need to grow your business.

How to Pitch to Investors and Get Funded in 10 Minutes
How to Pitch to Investors and Get Funded in 10 Minutes

Pitch Perfect! No, not the movie.

This blog post will discuss pitching to investors and getting funded in just 10 minutes.

The Pitch Deck: Preparation is Key

Before you even step into the meeting room, you must understand your business and what sets it apart from the competition. This means researching your industry, identifying your target market, and outlining your unique selling points.

Having a clear and concise pitch deck highlighting your business’s key aspects is also important. This should include information on your product or service, financial projections, and any existing traction or partnerships. It’s worth taking time and thinking about what makes your business special, what problem you’re solving and how you will solve it. This will help you answer any question that an investor might have and show that you know your business inside out.

Pitch to Investors: Grab Their Attention

In a short pitch, it’s essential to grab the investor’s attention immediately. This means starting with a compelling headline or tagline that sums up your business in one sentence. For example, “Revolutionising the way we shop for groceries” or “Eliminating the need for physical keys”.

From there, you should quickly jump into the most important aspects of your business, such as the problem you’re solving or the market opportunity you’re addressing. It’s also important to highlight existing traction or partnerships to show that your business is already progressing. Remember that investors are busy people and probably have seen a lot of pitches, so you must make sure that you stand out from the crowd.

Show Them the Numbers

Investors are ultimately looking for a return on their investment, so it’s important to demonstrate the potential financial returns of your business. This means having clear financial projections and a solid understanding of your business model.

Additionally, it’s a good idea to have a breakdown of how the investment will be used and what milestones or benchmarks will be met with the funding. It’s also a good idea to have a plan for the future to show the investors that you have thought about the next steps and that you’re planning to grow your business.

Leave a Lasting Impression

In a short pitch, leaving a lasting impression on the investor is essential. This means having a clear and memorable closing statement reiterating your business’s key aspects and why it’s a worthy investment.

It’s also a good idea to have a follow-up plan, such as sending over additional materials or scheduling a second meeting to discuss the opportunity further. Remember that investors are looking for a good idea and a dedicated team to execute it.

In Summary

  1. Know your audience: Before you even begin to prepare your pitch, it is essential to understand your audience. Investors seek businesses with a clear and well-defined target market, a solid business plan, and a strong management team. Ensure you understand your potential investors’ needs and expectations and tailor your pitch to meet those needs.
  2. Be concise: As the title of this blog post suggests, you only have 10 minutes to pitch. This means that you need to be concise and to the point. Avoid using jargon or industry-specific language that your investors may not understand. Instead, use simple, easy-to-understand language that communicates your business idea.
  3. Highlight your unique value proposition: Investors want to know what sets your business apart from the competition. Your unique value proposition sets you apart from your competition and is the key to your business’s success. Include this in your pitch and explain how it will help your business grow and be profitable.
  4. Show traction: Investors want to see that your business is already gaining traction and has a solid customer base. If you have any statistics or numbers demonstrating this, include them in your pitch. This will show investors that your business is already successful and has a strong potential for growth.
  5. Have a clear ask: Before you even begin your pitch, you should have a clear ask in mind. This is the funding you are looking for and how you plan to use it. Be sure to clearly state your ask in your pitch and explain how the funding will help your business grow.
  6. Prepare a killer deck: Your pitch deck is the visual representation of your pitch. It should be visually appealing and easy to understand. Ensure your pitch deck includes your business idea, target market, unique value proposition, traction, and ask. It should also include any relevant statistics or numbers that demonstrate the potential of your business. JTB Consulting can help you to create a bankable pitch deck.
  7. Practice, practice, practice: The more you practice your pitch, the more confident you will be when delivering it. Rehearse your pitch in front of a mirror or with friends and family. Make sure you time yourself and practice delivering your pitch within the 10-minute timeframe.
  8. Be confident: Confidence is key when pitching to investors. If you believe in your business and your ability to make it a success, your investors will too. Ensure you are well-prepared and have a clear, concise, and compelling pitch.
  9. Follow up: After your pitch, follow up with your investors. Send them a thank-you note and any additional information they may have requested. Keep them updated on any progress your business is making, and be sure to respond to any questions they may have.
  10. Stay positive: Getting funding can be a challenging process, and it is not always guaranteed. Stay positive, and don’t let rejection discourage you. Remember that rejection is not a reflection of the potential of your business but rather a sign that the investor may not be the right fit for your business.


By researching your industry, identifying your target market, and outlining your unique selling points, you can grab the investor’s attention and show them the potential financial returns of your business. And by leaving a lasting impression and having a follow-up plan in place, you can increase your chances of securing the funding you need to take your business to the next level.

Contact Dr Thommie Burger should you need more advice on this and other topics.

Read more on this and other topics related to ‘Pitching to Investors’:

Pitching to Investors 102

Pitching to Investors 103

Pitching to Investors 104

Watch out for our next article on the 12 Things you Need to Know about Business Plans, where we will answer the following questions:

  1. What are the key components of a successful business plan?
  2. How do I create a realistic financial projection for my business plan?
  3. What should I include in the executive summary of my business plan?
  4. How do I present my business plan to potential investors?
  5. How often should I update my business plan?
  6. Can you walk me through the process of creating a business plan step-by-step?
  7. How do I know if my business plan is complete?
  8. How do I determine my business plan’s market size and industry trends?
  9. What are some common mistakes to avoid when creating a business plan?
  10. How can I use my business plan to secure funding and attract partners?
  11. How do I know if my business plan is realistic?
  12. How can I use my business plan to measure my business’s progress?

Established in 2006, we have successfully written hundreds of bankable and world-class Business Plans for clients across 25 countries. As South Africa’s Leading Business Plan Company, we are confident that we would be able to assist you too. Kindly note that we also offer “Investor Pitch Decks”, “Excel-based Financial Models”, and “Proposal/Tender Writing Services” in addition to our Custom Business Plan Writing Service. Please visit our Services page for more information.

We look forward to being of service to you. Please feel free to contact our Founder, Dr Thommie Burger, on +27 79 300 8984 should you have any questions. He is also available via email and LinkedIn.

JTB – Your Business Planning Partner.

Share this article...
pitchpitch deckpitch to investorspitching to investors

Recently published articles.

Subscribe to our Newsletter.

Stay informed and opt-in for our newsletter via email. We respect your privacy and we never spam.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.