Are Business Plans Still Relevant Today? A Factual Investigation Into This Question…

Entrepreneurs who are starting a new business often wonder, “Do I really need a business plan? Is writing a business plan really the best use of my time?” The answer to these questions is almost always, Yes! A business plan is an integral part of starting a new business. A business plan is a very

8 Things You Should Never Ever, Ever Say To An Investor

Investors are much better at negotiations than you are; after all, this is what they do, and they do it daily. You on the other hand, rarely do it. When you approach potential investors to invest in your new company, you should avoid certain expressions. They are traps that make you look weak or dig

What Are The Duties Of A CEO

Tune in to any business channel or podcast, whether online or TV and chances are that you’ll see an interview with a CEO. If I mention the word CEO, what’s the first thing that comes to mind? For some people, a superhero with incredible creativity and panache (think Jeff Bezos and Steve Jobs). For others,

Starting a Business? Here’s the 8 Traits of Successful Entrepreneurs

Today, there is no one particular way to become successful. Today’s youth is not begging for jobs, but creating jobs and if you are on a mission to serve the millions, entrepreneurship is your destiny. But destiny needs to be built, one day at a time. So how do you plan to accomplish your goals

How Social Media Can Boost Your Website Visits

These days, your website can get lost in a jungle of Social Media Influencers and Brand Ambassadors. We see individuals and companies on various social media channels with a hundred thousand followers and wonder, how will my social media efforts ever compare? Gone are the days of cold calling, leaving brochures or company profiles at

The Power Of Referrals

According to the Business Dictionary, Word of Mouth (Referral) Marketing is: Oral or written recommendation by a satisfied customer to the prospective customers of a good or service. Considered to be the most effective form of promotion, it is also called word of mouth advertising which is incorrect because, by definition, advertising is a paid and non-personal

12 Benefits Of Starting A Blog For Your Business

Have you not yet launched a blog for your business? What are you waiting for? If it’s justification you need, then look no further. If you run a small business, chances are you are wondering if blogging is worth the time and effort. The short answer is a resounding YES! Blogging on a frequent basis is a

How Do You Market To Generations Y and Z?

Getting clients and prospects to engage with your start-up business is like learning a new language. It doesn’t simply just happen over a weekend. It takes time and practice to truly become fluent in speaking the “marketing language” of your clients. So what different dialects should you include in your start-up company’s marketing language to

12 Places To Find New Product And Service Ideas

Creating great new business ideas is not a very difficult task to overcome, but what if you do not have a creative bone in your body? The next time you are struggling to come up with a new idea, try the following: 1.) Shopping: Next time you go shopping, examine some of the products in

10 Reasons Customers Aren’t Buying From You

Let’s face it. Running a new business is extremely challenging and competitive. You need every opportunity to attract potential customers to your business. But for some unknown reason, customers are just not buying from you. Why? Here are the ten most likely reason potential customer are not buying your products or services: 1. Potential customers

10 Ways Entrepreneurs Can Survive The South African Recession

Nearly every business has felt an impact from the recession. There has been no escaping. A few weeks ago, the word ‘recession’ were used in nearly every newspaper and online news… South Africa is in a technical recession. Nearly every day we as South Africans are inundated with negative news on both the economic and

Adventure Tourism Industry Focus: What You Need To Know

Adventure tourism involves exploration or travel to remote exotic areas. It includes unique and challenging experiences during the vacation, in which travelers interact with local populations and connect with their core values. Adventure travel is a kind of niche tourism, which includes numerous activities such as caving, motorcycling, climbing, cycling, hiking, hunting, rafting, and others.