How Do You Market To Generations Y and Z?

Getting clients and prospects to engage with your start-up business is like learning a new language. It doesn’t simply just happen over a weekend. It takes time and practice to truly become fluent in speaking the “marketing language” of your clients. So what different dialects should you include in your start-up company’s marketing language to

12 Places To Find New Product And Service Ideas

Creating great new business ideas is not a very difficult task to overcome, but what if you do not have a creative bone in your body? The next time you are struggling to come up with a new idea, try the following: 1.) Shopping: Next time you go shopping, examine some of the products in

10 Reasons Customers Aren’t Buying From You

Let’s face it. Running a new business is extremely challenging and competitive. You need every opportunity to attract potential customers to your business. But for some unknown reason, customers are just not buying from you. Why? Here are the ten most likely reason potential customer are not buying your products or services: 1. Potential customers

10 Ways Entrepreneurs Can Survive The South African Recession

Nearly every business has felt an impact from the recession. There has been no escaping. A few weeks ago, the word ‘recession’ were used in nearly every newspaper and online news… South Africa is in a technical recession. Nearly every day we as South Africans are inundated with negative news on both the economic and

Adventure Tourism Industry Focus: What You Need To Know

Adventure tourism involves exploration or travel to remote exotic areas. It includes unique and challenging experiences during the vacation, in which travelers interact with local populations and connect with their core values. Adventure travel is a kind of niche tourism, which includes numerous activities such as caving, motorcycling, climbing, cycling, hiking, hunting, rafting, and others.

Personal Branding Mistakes To Avoid

Consumers now more than ever feel they need a stronger connection with the companies they engage in business. Branding and business representation are imperative in today’s market.  How you come across and are perceived are more important than just a logo and a tag line. There’s no denying consumers crave a deeper connection with the

Applying For Funding? Your Business Plan Will Be Rejected!

Despite having a great idea for a new product or cutting-edge service, many aspiring business owners find themselves asking, “Am I ready?” Considering just how much there is to accomplish when launching any business – protecting your idea, figuring out the proper compliance and licensing, getting the right office space, structuring, hiring staff, figuring out how much

A Mentor For Your Business … Is It Really Necessary?

An entrepreneur’s life is tough and unpredictable. Often, you are faced with many doubts, fears, and challenges. At times, you even find yourself moving from challenge to challenge, and perhaps facing another problem just as you resolved an earlier problem. Against this backdrop, having a mentor on board your business venture can benefit you enormously.

Customer Service: The True Cost Of Bad Service In South Africa

Customer service is a term that most companies reflect in their mission statements, yet, exceptional customer service is arguably one of the concepts that is seldom experienced by customers. Customer service – to thousands of employees and employers in South Africa – is as foreign a term as trying to read and understand hieroglyphics. From receiving