JTB Consulting is South Africa's Leading Business Plan Company

Professional Business Plan Specialists

News And Articles

What Will People Think of Me Now that my Startup Company Failed?

What Will People Think of Me Now that my Startup Company Failed?

Table of Contents

Dr Thommie Burger is the Founder of JTB Consulting


What Will People Think of Me Now that my Startup Company Failed

My Startup Company failed and just imploded, and I feel terrible. I’ve disappointed so many people. How will I possibly be able to recover from this when I’ve failed so miserably? What will everyone think?

When our startup company ship is sinking to the bottom of the ocean, everyone has jumped on the life rafts, and we’re wondering what the world will think of us; what goes through our minds? We’ve all run through the same scenarios, whether we fail or not. The only difference is that we see what happens when we fail for real. We get to see what kind of support we really have and what people will think about us. But what’s both sad and comforting is how few people will care at all…

My Startup Failed! No One Actually Cares

We’re sitting around thinking that everyone is against us in our minds. Every investor, employee, partner, customer, and even random people we don’t know is sitting around taking turns bashing us. In every one of our social circles, people talk nonsense about us. We’re the butt of jokes and a cautionary tale, right?

Wrong! People don’t care. And believe me, in the aftermath of the recent COVID pandemic, people have become even more self-absorbed and don’t care!

Yes, the people who were told the bad news will be upset for a minute, and then they will do whatever they were going to do all along. We may want to believe that our life situation will forever command the rest of the world’s attention, but as it happens, it won’t. The world is so self-absorbed in their own world (I can write a book about this) that they aren’t wasting time thinking about what went wrong in your life and with your career. They are on to the next Facebook meme, the next YouTube video, or whatever notification on their phone.

Some More Insights: Entrepreneurs…Do You Feel Like You Suck? Me To…

My Startup Failed! No One Remembers

Unless we go out epically, the reality is that 6 months or a year from now; no one will even remember what we were working on. It’s hard to believe, right?

In a Startup Founder’s mind, we think our failure will go into the “Startup Company Failure Hall of Fame” and will be forever remembered in infinite detail. But people don’t work that way. However raw the emotion is right now, it’s only raw for us. Everyone else, even the people we are connected to, will write this off into a distant memory before we even find out what we will do next.

JTB wishes to share some more insights on the Startup Company Journey in our article entitled Let’s Talk about the Emotional Cost of Starting Your Own Business.

Starting is the hardest step you will take. But don’t delay. Starting is vital. Let South Africa’s #1 Business Plan Writers show you how.

My Startup Company Failed! What Matters is What’s Next

While we’re so wrapped up in what happened, we lose sight of what matters, what we are doing next. This is a single chapter in our story, and it’s a crazy chapter, but we’ve got many more to write.

If we want to worry about how we will be remembered, we need to worry about what we’re doing next. It doesn’t have to be another startup (probably a good idea for now); it has to be somewhere else for us to point out attention. People will remember or think about what we tell them is current. It’s our job to make the past the past, and we do that by rewriting the future.

In Case You Missed It from JTB’s Library

Faced with Business Failure? 5 Critical Things to Consider Before You Close Shop!

7 Critical Questions to Ask Business Plan Writers.

Established in 2006, we have successfully written hundreds of bankable and world-class Business Plans for clients across 25 countries. As South Africa’s Leading Business Plan Company, we are confident that we would be able to assist you too. Kindly note that we also offer “Investor Pitch Decks”, “Excel-based Financial Models”, and “Proposal/Tender Writing Services” in addition to our Custom Business Plan Writing Service. Please visit our Services page for more information.

We look forward to being of service to you. Please feel free to contact our Founder, Dr Thommie Burger, on +27 79 300 8984 should you have any questions. He is also available via email and LinkedIn.

JTB – Your Business Planning Partner.

Share this article…



Startupstartup company

Recently published articles.

Professional Business Plan Specialists

About Us

The leading Business Plan Company.

As a leading Business Plan Company, we deliver correctly structured Business Plans with exceptional quality every single time. With extensive industry experience and the latest market insights, our qualified team of Business Plan Consultants are the first choice of serious entrepreneurs.

Recommendation Rate
Funding Approval Rate

What we do.

We are South Africa’s leading Business Plan Company providing world-class Professional Business Plans to local and international clients, ensuring total satisfaction at every step. With extensive industry experience and the latest market insights, our qualified team of Business Plan Consultants are the first choice of serious entrepreneurs.

Contact Us

Get in touch.

Serengeti Boulevard, Serengeti Golf and Wildlife Estate, Kempton Park, 1642, Gauteng, South Africa
News and Articles

Media to Inspire You on Your Journey.

We have prepared a collection of videos to inspire you as you go through your Entrepreneurial Journey. 

Play Video
Play Video
Play Video
Play Video
Play Video
Play Video