One of the most important aspects to consider when you start a new business is ‘How You Will Be Communicating With Your Customers’ and build your brand. This week we take a look at twelve (12) components (which is free to implement in most cases) that you can include as part of your engagement with potential customers.
Advertising and the concept of establishing your brand as a new Start-up Business is one of the most important methods of attracting new customers. But, it can either be a great success or a disastrous failure. Advertising can be an extremely expensive exercise, so therefore the effort and message you wish to translate need to
Where do Graduates go from here? So, you’ve completed another exam period and are now eagerly awaiting the results of your efforts. Will you pass Matric or perhaps complete that degree? Whatever your personal circumstances, chances are you will join a group of young South African Graduates and School Leavers that are all faced with
Do you have what it takes to be a successful entrepreneur? Entrepreneurship. Entrepreneur. Entrepreneurial. Unknown words to some. Dreams of becoming one to others. With 2016 upon us and many ‘would be’ entrepreneurs contemplating entering the unknown world of entrepreneurship, it is perhaps a good idea to take a different look at What Makes An Entrepreneur. Sure
With the end of 2015 almost upon us and operations winding down for most small businesses, most entrepreneurs will be faced with the question: “What can I do different in 2016 to attract and retain customers”? Whether B2B or B2C, I believe passionately that good marketing essentials are the same. We all are emotional beings
As a small business, you have dreams of taking the world by storm. But, without stating the obvious, not all companies will become the next Facebook, Apple or Naspers. Product companies like Apple are super cool; they keep their loyal supporters on the edge of their seats in anticipation of the next new, innovative product. Service
